As a result of the economic crisis faced in Brazil, industries in the red ceramic sector have economic problems. The objective of this work was to evaluate, technologically and economically, through analysis of economy, the implementation of the production of ceramic tiles, a material with higher added value than bricks and ceramic blocks, in a ceramic industry located in the state of Rio de Janeiro, Brazil. The ceramic tiles were produced containing the incorporation of ornamental rock waste (ORW). The state has a region that has a red ceramic pole, but produces only products with lower added value. For this, specimens were produced with four different ceramic masses burned at temperatures in the range of 800 to 1050°C. Three masses were produced with different clays from the region (ceramic mass 1, 2 and 3) and a ceramic mass 4 was evaluated containing the clay that presented the best results and with the inclusion of sand and ORW, aiming at the analysis of economy. It was found that the masses containing only clays showed satisfactory parameters of resistance, but showed deficiencies in water absorption. The fourth mass, however, presented acceptable values in all the evaluated properties and was chosen to carry out a full‐scale industrial test, which enabled the development of economic analysis and an economic analysis using the theory of real options. The results obtained in this last stage were also positive, providing an internal rate of return of 16.82%, above the minimum practiced rate of 15%, proving the efficiency of the economy applied to the manufacture of extruded tiles in the industries of the study region.