German and Anglo-Saxon Approaches to Services and Services Marketing: Taking Stock - Looking Ahead

Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic

“…Despite the widespread use of the concept of property or ownership in economics, no unified definition exists. According to property rights theory, ''ownership of a resource'' can be identified as a state in which an actor holds all four types of property rights described previously (Haase, Chatrath, and Saab 2008;Haase 2008). Ownership in this sense does not mean that all four forms of property rights must be made available to other actors: Without giving up ownership of a resource, the owner can transfer jus usus, jus abusus, and jus usus fructus to other actors if this transaction is considered economically reasonable.…”

Customer Integration and Beyond - Towards a Business Economic-Ethical Theory of the Firm

“…Its interest is limited to economic approaches subsumed to the theory of the firm. 4 In this field, it sketches a theory of the firm -the resources-processes-outcomes (Haase et al 2008) or "Leistungs" approach (Kleinaltenkamp/Jacob 2002) -based on the Gutenberg 5 school within German business economics. The resources-processes-outcomes (RPO) approach's analysis of interactions between firms and their customers also draws on the new institutional economics 6 and the Austrian school of economics (Ehret 2007).…”

“…With it, from marketing theory, i. e., a functional approach, a theory of the firm has emerged that transcends the functional view on the firm in favor of a cross section analysis or view that relates to the entirety of the firm. The change in the structure of the economy, apart from a goods-centered economy towards a services economy, has pushed the development of services economics of which the RPO approach is a part (Haase et al 2008, Saab 2008 During the 1940's, sociology specified the organization as object of analysis (i. e., not he firm, not the party, not the union a. s. o.).…”