Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers' value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.

Toossi, and the anonymous practitioner informants. They also thank the three anonymous JM reviewers and associate editor for their helpful suggestions on previous versions of the manuscript.

Core to developing a general theory of markets, service-dominant (S-D) logic suggests that service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn, 'Service provision implies the ongoing combination of resources, through integration, and their application' (Vargo and Lusch, 2010: 4); hence the central role of resource integration as the means through which resource integrators (actors) co-create phenomenologically determined value. We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who possess appropriate resources which they are allowed and able to share, co-creating value using collaborative and integrative processes. Their evaluation of each experience occurs within the context of each specific engagement and provides continuous input into future collaborations. The resulting value may impact both the ability of actors to exercise agency and the processes involved in integrating resources. Resource integrators The modified foundational premise (FP9): 'All social and economic actors are resource integrators' (Vargo and Lusch, 2008) recognizes the role of multiple actors in networks. It follows that there is a need to better understand 'the commonalities of the activities of actors that constitute the

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