Geschäftsmodellinnovationen im Zeitalter von Digitalisierung und Industrie 4.0

Lassnig, Markus; Stabauer, Petra; Breitfuss, Gert; Mauthner, Katrin

doi:10.1365/s40702-018-0402-1

Cited by 4 publications

(3 citation statements)

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“…Many companies are hesitant due to the unknown economic benefits of digital investments and concerns about high costs. One possible reason for this difference is what [43] mentioned in their qualitative study, namely that the identified obstacles largely represent challenges for Austrian companies but not fundamental barriers. None of the identified obstacles were considered relevant enough to completely hinder the implementation of Industry 4.0 technology in a company.…”

Section: Discussionmentioning

confidence: 90%

“…Interestingly, none of the companies regarded improving market position as not important at all in relation to the implementation of the Industry 4.0 strategy. In a study conducted by [43], qualitative interviews were conducted with a total of 68 Austrian companies. In their study, the most important barriers that hinder the implementation of Industry 4.0 were investigated.…”

Section: Resultsmentioning

confidence: 99%

“…Ref. [12] identified the following success factors necessary for companies to effectively implement digital business models in practice: integrating digital transformation into the corporate strategy, coordinating technical content with stakeholders within the value network, proactively ensuring it and data security, developing a tailored data strategy, engaging in active communication with employees, providing training opportunities for employees, and implementing new disruptive business models within the organization.…”

Section: The Impact Of Digitalization On Companiesmentioning

confidence: 99%

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Examining Digital Transformation Trends in Austrian and Hungarian Companies

2023

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The contemporary discourse focuses on the Fourth Industrial Revolution and its impact on companies. The research is based on a quantitative questionnaire survey of 101 business leaders in Hungary and on 54 in Austria. It was considered important to analyze these two neighboring countries, which have similar histories and cultures but different industrial and economic advantages in terms of labor costs/skills and technology. The aim of our study is to assess how ready companies are for Industry 4.0 and what key factors they take into account when implementing Industry 4.0 initiatives. To complement our quantitative analysis, we conducted four semi-structured interviews with two Hungarian and two Austrian CEOs. Based on both the quantitative and qualitative survey, we conclude that there are relevant differences in digital maturity between the two countries at both macro and micro levels, with Hungarian companies lagging behind Austrian companies in the adoption of Industry 4.0 technologies. Hungarian managers were most concerned with achieving higher profits from the adoption of an Industry 4.0 strategy, while Austrian companies were most concerned with improving their market position. Our analysis also revealed the main areas where Hungarian and Austrian companies show similar performance and improvements in line with Industry 4.0.

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Section: Discussionmentioning

confidence: 90%

Section: Resultsmentioning

confidence: 99%

Section: The Impact Of Digitalization On Companiesmentioning

confidence: 99%

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