PurposeWhile there are several readiness assessments regarding digital transformation (DT) and Industry 4.0 in extant literature, this study aims to contribute to (a) a better understanding of digital readiness in supply chain (SC) aspects and (b) elaborate on differences between small and medium-sized enterprises (SMEs) and large enterprises.Design/methodology/approachThe study is based on 409 companies that participated in the Digital Readiness Check (DRC) in the region of Salzburg (Austria) and Bavaria (Germany) – an online assessment for self-evaluating the digital readiness of companies.FindingsThe study's results provide insights for the categories of strategy, employees, initiation of business transactions and SC. These are further differentiated for SMEs and large enterprises.Research limitations/implicationsThe study is limited to two regions in Austria and Germany, based on a self-evaluation of companies in a single point of time perspective. For future research, the results of this study should be expanded for different regions. Further, the results could be validated regarding external observations and measuring results at a later point of time.Practical implicationsThe DRC may help companies in benchmarking themselves and gaining a better understanding about categories that must be improved, especially regarding SC aspects of DT.Originality/valueThe DRC extends extant literature regarding the differentiation between SMEs and large enterprises as well as focussing on SC aspects of DT.

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This paper builds on findings from the ERDF-fiinded study on Dynamic Packaging 2006 and from e-Business W@tch 2006, a study commissioned on behalf of the European Commissionand complements these results with more recent data and analysis. Its basic intention is to critically analyse the notion of Dynamic Packaging (DP) from the perspective of SMEs and small tourism destinations. From their perspective, most DP promises do not withstand a critical investigation. DP benefits do exist, but in order to exploit these potentials, enormous organisational and technological challenges must be taken.

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