Getting to know the Y Generation.

Pendergast, Donna

doi:10.1079/9781845936013.0001

Cited by 104 publications

(136 citation statements)

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“…A shift in generational dominance is purported as underway, as the generation referred to as Generation Y, at least in parts of the Anglophonic world, is gradually displacing the Baby Boomer and Generation X cohorts in the workforce (for an analysis of these earlier two cohorts see Beldona, 2005), and becoming the primary source of visitors for some destinations and tourism attractions (Pendergast, 2010). For marketers in general this suggests the rise of a significant segment with substantial purchasing power that needs to be catered for.…”

Section: Generation Ymentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Generation Ymentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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“…This has, supposedly, shaped common values, behaviours and attitudes towards multiple facets of life, such as work, family, consumption or leisure, and as part of the latter, also travelling (Leask, Fyall, & Barron, 2013;Pendergast, 2010).…”

Section: Millennials: the Digital Generationmentioning

confidence: 99%

“…This generation is also named as Millennials or the Digital/Net/Web Generation (Benckendorff, Moscardo, & Pendergast, 2010). There is no consensus on their birth years, but they are more commonly referred as being born between 1982 and 2002 (Buffa, 2015;Kruger & Saayman, 2015;Leask et al, 2013;Pendergast, 2010). This means a generation composed by approximately 1.743 million of potential travellers (World Bank, 2016), and the largest cohort in countries like the U.S. or Australia, generating 165.000 million of euros travelling yearly (Vukic et al, 2015).…”

Section: Millennials: the Digital Generationmentioning

confidence: 99%

“…Besides, they use ICTs intensively for trip planning and employ diverse tools and channels to get as much information as possible (Xiang et al, 2015a). They are even known as 'digital natives' for their natural acceptance of technology as part of their lives (Cohen et al, 2014;Pendergast, 2010). Employing many online intermediaries, search engines and paying special attention to User-Generated Content (UGC) on social media, are argued to be specific traits of Generation Y (Kim et al, 2015).…”

Section: Millennials: the Digital Generationmentioning

confidence: 99%

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Smart destinations and tech-savvy millennial tourists: hype versus reality

2019

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Purpose This paper aims to contrast the expectations placed on the smart destination as a theoretical management approach with the reality of emergent tech-savvy tourism demand by examining the response of this segment to three critical dimensions of technology use in the context of smart destinations. Tech-savvy tourists are here represented by highly educated Spanish millennial tourists. Design/methodology/approach Data were obtained through an online survey and analysed through descriptive techniques and exploratory factor analysis using SPSS. Literature review was critical for setting the foundations of the research in this novel context. Findings Results suggest the existence of a gap between the smart destination theoretical expectations and created hype and the real response of the examined demand in the three main scopes for this tourist-smart destination technology-based relationship, namely, mobile technology use, data sharing for personalised experiences and smart technologies for enhanced experiences. Research limitations/implications Convenience sampling was used, and the results of the study cannot be generalised to all millennial tourists. The research is a first approximation to the interrelationship between tourists and smart destinations. Practical/implications Tourists’ role and experiences mediated by information and communication technologies (ICTs) are decisive in smart destinations. Destination Management Organisations (DMOs), through their policies and actions, ought to take into account the limited predisposition of tourists in using mobile devices, sharing data and using smart technologies for their experiences. Privacy concerns appear to have special relevance for tourists and, therefore, for the future of smart destinations. Originality/value The findings offer relevant insights for smart destinations from a neglected angle hitherto, as they introduce several interesting nuances which do not match entirely the fast track taken by institutions, media and academia. This is critical for better understanding tourists in the current panorama, for DMOs and for the theoretical foundations of smart tourism. Besides, the exploratory data analysis reveals potential dimensions of millennials’ behaviour, which can be useful for further investigations.

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“…The crucial argument of this approach is that these values and subsequent behaviour will remain relatively stable throughout a generation"s lifetime and set them apart from preceding and following generations. Thus, generational cohorts offer an additional form of market segmentation considered richer than age segmentation alone, and enable targeted marketing of these cohorts (Lancaster and Stillman, 2002;Noble and Schewe, 2003;Pendergast, 2010;Strauss and Howe, 1991).…”

Section: Generation Y and Wine Consumptionmentioning

confidence: 99%

Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

Fountain

Lamb

2011

International Journal of Wine Business Research

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Purpose: The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to seek possible explanations for these differences, in terms of cohort, age and period. Research limitations/implications:The research focused on a relatively small sample within a specific urban New Zealand setting and further application to the country as a whole may be useful. Qualitative research, perhaps using a recall methodology to explore previous consumption behaviour, would help to provide more explanation for the findings.Originality/value of paper: This is the first research project to explore the wine behaviour of Generation Y in a New Zealand context. This research has used a random and representative sample, and has been able to analyse cross-sectional, longitudinal and time lag data for Generation Y and Generation X; an approach that has not previously been used in generational research on wine consumption behaviour and which provides insights not available using one method alone.

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Getting to know the Y Generation.

Cited by 104 publications

References 0 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Smart destinations and tech-savvy millennial tourists: hype versus reality

Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

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