Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce

Abstract

Studies show that privacy concerns are an important factor in m-commerce and m-buyers are often not ready to disclose private data to m-shops. An e-questionnaire survey was used to gather opinions in three groupsca. 160 Poles, ca.160 Ukrainians and ca.130 Romanians, to study decisions of potential consumers concerning disclosure of personal data when downloading paid or free mobile applications in 3 different contexts: downloading an attractive app to their smartphone as a gift, as a promo purchase, or from a well-known brand. The study showed that different kinds of personal data have different fragility levels. The e-mail had the lowest level of concern, postal address a medium level, and ID and credit card numbers the highest. Context was also shown to change the kind of data respondents are willing to exchange for an attractive app. When the measure of internet experience was subjective to the length of internet use, people with higher internet experience were not found to be more unlikely to download an attractive app to their smartphone, if a condition of downloading it was providing personal identification data, in comparison with persons with low internet experience. When internet experience was measured by social norms (living in a country with a higher e-readiness index), persons with higher experience levels were less likely to download apps requiring the provision of personal data. The text ends with recommendations and suggestions for further research.

The Role of Trust and Risk in Citizens’ E-Government Services Adoption: A Perspective of the Extended UTAUT Model

“…Perceived risk (PR), as citizens' subjective expectation of suffering a loss in pursuit of the desired outcome [18], is an important predictor of citizens' e-government adoption [4,6,15,19,20], as well as a crucial factor in m-commerce that influences user's use behaviour [21]. Regarding e-government, perceived risk is composed of the perception of exposure of personal information, privacy, and the loss of money.…”

“…EE was measured with four items, PE was measured with three items, SI was measured with three items, and FC was measured with three items, which were borrowed and modified from the existing literature [1,23,26,27]. Egovernment adoption (EGA) was supported by three items [21,40] and represents citizens' intention to inquire for information, complete transactions, and share opinions through e-government websites. Table 1 shows all constructs and items.…”

A Hybrid SEM-Neural Network Modeling of Quality of M-Commerce Services under the Impact of the COVID-19 Pandemic

“…Studies show that companies that carry out mcommerce activity are also very concerned about ensuring confidentiality when customers are not ready to disclose private data [68,87]. Thus, several factors have been identified that can influence the decisions of potential consumers to make their data available [73,87,88].…”

“…The mobile site has adequate security features SP1 [36,40,68,69,73,87,88] This mobile site protects information about my card SP2 I trust the mobile site to keep my personal information safe SP3 It protects information about my mobile-shopping behavior SP4…”