Global consumer innovativeness and consumer electronic product adoption

Abstract

Purpose – Despite the importance of the diffusion of new products, there is not yet a single scale to measure consumer innovativeness and new product adoption behavior efficiently and effectively across countries. The purpose of this study is to examine the relationship between consumer innate innovativeness, vicarious innovativeness, domain specific innovativeness, the desire for unique consumer products, and the adoption of consumer electronic products across three countries in the Asia-Pacific region: Australia, China, and Taiwan. Design/methodology/approach – Data were collected through a survey in Melbourne, Australia, Shanghai, China and Taipei, Taiwan. The conceptual model was tested using structural equation modeling. Findings – This study finds that domain specific innovativeness primarily influences the adoption of such products across the three countries. The study further suggests that vicarious innovativeness affects Australians ' new product adoption behavior. In contrast, the desire for unique consumer products is a predictor of new product adoption for customers with a Chinese cultural background. Surprisingly, the authors find that consumer innate innovativeness has a negative effect on vicarious innovativeness. Research limitations/implications – This study provides further insights into relationships between consumer innovativeness measures. Practical implications – This study enhances marketers ' capabilities to develop various launching strategies in different countries and providing further insights into relationships between consumer innovativeness measures. Originality/value – This study highlights the importance of relationships among various types of consumer innovativeness in order to expand our understanding of relationships and approaches to measure innovativeness and adoption.

Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions

“…To date only little academic research appears to examine the usefulness of vicarious innovativeness in predicting new product adoption, and suggests vicarious innovativeness does have a positive impact on adoption behaviour (Im et al, 2007; Pagani, 2007). However, other researchers suggest that vicarious innovativeness does not capture innovators’ adoption behaviour (Chao et al, 2013). The current study proposes that previous research might use vicarious learning instead of vicarious innovativeness to measure vicarious innovativeness.…”

Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

“…Today, we see extensive developments of new services, such as mobile commerce, mobile social networking and digital content with the advancement of smartphones and tablets, and growing broadband network supplication (Phonthanukitithaworn et al, 2016). Rapid technology migration to mobile has redefined consumers' experiences with various aspects M-shopping and technology adoption in Malaysia of daily life, creating new business opportunities across markets (Chao et al, 2013). To seize the advantages of the new digital ecosystem, retail industries have attempted to capitalise on mobile channels to serve and connect with customers better.…”

How Do Customers Respond to Robotic Service? A Scenario-Based Study from the Perspective of Uncertainty Reduction Theory

“…Second, this study is among the first to employ URT to explain how customers respond to and adopt robotic service. Although past studies have confirmed the significance of personal innovativeness in technology adoption [18], [19] and argued negative implications of service heterogeneity on customer experience [10], this study focuses more on the mediating effect of perceived risk in the relationship between individual innovativeness/service heterogeneity and customers' revisit intention. Conceptualizing both customer and service characteristics, perceived risk, and service revisit intention within the URT framework offers a sharper theoretical lens to understand the mechanism of robotic service adoption.…”

“…Notably, previous studies have identified personal innovativeness as one of the significant determinants of the adoption and diffusion of innovative technologies [16], [17]. Several scholars have found evidence that personal innovativeness significantly contributes to the adoption of either new products or services [18], [19]. For instance, Im et al [20] view personal innovativeness as a kind of higher-order personality trait, which exerts both direct and indirect effects on new product adoption.…”