Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Tellis, Gerard J.; Yin, Eden; Bell, Simon J.

doi:10.2139/ssrn.1335551

Cited by 80 publications

(137 citation statements)

References 50 publications

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“…Another venue for future research would be to include other personal differences variables that may be related to consumer innovativeness in fashion, such as openness to innovations (Tellis et al, ), rationality, intelligence and aspirations to education (Engel, Blackwell, & Miniard, ).…”

Section: Limitations and Future Researchmentioning

confidence: 99%

“…This predisposition is not necessarily transferrable to other categories (Muzinich, Pecotich, & Putrevu, ). Innovative behaviour or actualized innovativeness implicitly assumes a direct correspondence between innovativeness and some observable adoption or purchase behaviour: ‘The tendency to buy new products more often and more quickly than other people’ (Midgley & Dowling, ); ‘the predisposition to buy new and different products and brands rather than remain with previous choices and consumption patterns’ (Steenkamp, Hofstede, & Wedel, ); ‘a consumer's propensity to adopt new products’ (Tellis, Yin, & Bell, ). Filová () provides an interesting discussion on the difference between early adoption and innovativeness.…”

Section: Introductionmentioning

confidence: 99%

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Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence

Jürgensen

Guesalaga

2018

Int J Consumer Studies

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In industries with network effects, consumer innovators help to trigger the critical mass needed for a product innovation to be successful. Thus, firms can benefit from actions that increase consumer innovativeness in their target markets. Consumer innovativeness has been associated with variables such as hedonic shopping motivation, impulsiveness and status seeking. There is limited work on the impact on consumer innovativeness of consumer characteristics that reflect consumers' self-confident ability to choose. This study proposes and tests a model for consumer innovativeness that incorporates variables from previous research and uncovers the importance of consumer self-confidence. We collect survey data from 534 Chilean girls, ages 10-15. After building constructs with the help of exploratory factor analysis, we analyze the data with linear regression estimation (via OLS). Our results reveal that consumer self-confidence is positively and significantly related to consumer innovativeness. Our findings also add evidence -from a younger age groupregarding the significance of status seeking, impulsiveness and hedonic shopping motivation on consumer innovativeness. Results suggest that companies could leverage consumer innovativeness by taking actions to increase consumers' self-confidence. Innovative apparel choices in young consumers could possibly also be strengthened by communicating status achievement and by enhancing shopping enjoyment. K E Y W O R D Sconsumer innovativeness, consumer self-confidence, fashion, product adoption, shopping enjoyment, status achievement, young consumers

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Section: Limitations and Future Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence

Jürgensen

Guesalaga

2018

Int J Consumer Studies

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“…Low factor loadings (i.e., less than 0.7) result in situations where more than 50% of the variance in an observed variable is explained by factors other than the construct to which the variable is theoretically related (i.e., other constructs or types of error). As a result, such low factor loadings could be indicative of problems with the factor structure being represented (Tellis et al, 2009). Based on the results obtained from the CFA (see Table 3), it can be concluded that values of absolute fit indices, incremental indices, and parsimonious fit indices are in acceptable threshold.…”

Section: Cfa Resultsmentioning

confidence: 99%

An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India

Sharma

Gautam

2018

IJBFMI

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The paper presents the results of a study conducted in India that assesses the impact of marketing mix elements on overall quality perception of customers about water purifiers. The results of confirmatory factor analysis confirmed the factor structure of marketing mix elements (product, price, promotion and place). Moreover, multiple regression results showed that barring place, all other marketing mix elements viz. product, price, and promotion have positive significant impact on overall quality perception of customers. The sample comprised of 253 respondents.

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“…Innovativeness adalah suatu watak kepribadian yang sangat menekankan adopsi dari inovasi (Leavitt & Walton 1975, 1988. Selanjutnya, Hurt et al (1997) mendefinisikan innovativeness sebagai suatu keinginan untuk mengubah menjadi inovatif dan mencoba hal-hal baru (Goldsmith dan Flynn 2002, Roehrich 2004, Tellis et al 2009). Goldsmith (2002) mengemukakan bahwa innovativeness adalah suatu kepribadian yang dibangun dan dimiliki dengan sendirinya pada suatu level yang lebih tinggi atau lebih rendah oleh semua individu karena setiap orang pada titik tertentu di hidup mereka akan mengadopsi ide-ide baru.…”

Section: Pengaruh Karakteristik Psikografis Konsumen Pada Sikap Terhaunclassified

Pengaruh Karakteristik Psikografis Konsumen, Sikap Terhadap Video Tutorial Make-Up, Dan Citra Merk Pada Minat Beli

Dewi

2018

EXERO

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This research aims to examine the influence of consumer psychographic characteristics (purchase experience, consumer innovativeness, vanity seeking, and variaty seeking behavior) on attitudes towards makeup tutorial videos, the influence of attitude towards on makeup tutorial videos on brand image and the influence of brand image on purchase interest. Data was collected through a survey on 300 female respondents in Yogyakarta Special Region and Central Java, aged 15-45 years old. Data were analyzed using linear regression analysis. The results showed that purchase experience, vanity seeking behavior, and variety seeking behavior positively effect attitudes towards makeup tutorials video, while consumer innovativenes does not affect attitude towards makeup tutorial video. Attitudes towards makeup tutorials video positively effect brand image and brand image positively effect purchase intention. PENDAHULUANRevolusi internet memberikan peluang dan tantangan baru bagi strategi komunikasi pemasaran. Internet memberikan kesempatan pada pemasar dan konsumen untuk berinteraksi secara interaktif dan lebih mendalam. Dengan adanya pengguna internet sebanyak 3,8 miliar orang di dunia (www.liputan6.com, 2017), maka program komunikasi pemasaran yang komprehensif dewasa ini harus meliputi platform digital. Untuk beberapa kategori produk, seperti kosmetik, berbagai fenomena baru yang terjadi di media sosial memberikan peluang baru bagi pemasar dalam merancang strategi komunikasi pemasarannya. Fenomena yang terjadi akhir-akhir ini di media Youtube adalah munculnya berbagai video tutorial make-up yang mengajarkan langkah demi langkah untuk mengaplikasikan berbagai alat make-up. Seseorang tampil dalam video untuk memperagakan dan mengajarkan keterampilan merias wajah dengan berbagai gaya, seperti gaya natural, gaya seperti artis K-POP, dan lain sebagainya. Berbagai video tersebut mendapatkan penonton yang cukup banyak. Sebagai contoh, unggahan video "Chic and Glowing Natural Make up Tutorial by Abel Cantika' di Youtube

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Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Cited by 80 publications

References 50 publications

Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence

Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence

An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India

Pengaruh Karakteristik Psikografis Konsumen, Sikap Terhadap Video Tutorial Make-Up, Dan Citra Merk Pada Minat Beli

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