Global football in the US market. The internationalization of FC Barcelona and its media coverage

Portet, Xavier Ginesta; Vela, Jordi de San Eugenio; Bonet, Pau; Ferrer, Martí

doi:10.1080/14660970.2018.1556645

Cited by 7 publications

(5 citation statements)

References 27 publications

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“…Unsurprisingly, the management literature, including IB, has followed football’s global trajectory very closely, examining, among other phenomena, the migration patterns of professional players (Akindes, 2013), how leading teams have evolved their approaches to branding (Richelieu, 2008) and marketing (Baena, 2019), and the internationalisation strategies of the football clubs themselves (Ginesta et al , 2020). But football is of course about more than the players and the clubs; there are, for good or for bad, television deals, sponsorships and various other critical components of the modern game, many of which are also increasingly transnational in scope.…”

Section: A Background From the Literaturementioning

confidence: 99%

Taking on the world: the internationalisation of City Football Group

Richardson

2023

RIBS

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Purpose Football is at once both a global sport and one that is defined by fiercely guarded local boundaries. For a firm operating within this highly lucrative industry and with ambitions of establishing a strong international presence for itself, a balance must be struck between riding on the game’s global appeal on the one hand and the need to somehow embed itself within particular local spaces on the other. This study aims to analyse how one such firm, the holding company City Football Group (CFG), is going about achieving this. Design/methodology/approach This is a conceptual paper that adopts a broadly inductive approach, building on an extensive analysis of both theoretical research and publicly available secondary data to develop a framework depicting three key strategies associated with CFG’s internationalisation. Findings Three factors are identified as being especially pertinent in CFG’s international expansion: the composition of CFG’s top management team; the attempts to establish a unifying “City identity”; and CFG’s forays into more peripheral leagues around the world after having established itself at the “top end” of the game. Practical implications The framework presented in this paper is particularly oriented towards a practitioner audience. Managers of firms operating in football, as well as in other industries in which the pressure to be both globally integrated and locally responsive is particularly acute, can draw lessons from both the framework and the broader insights presented here on CFG’s global expansion. Social implications Football is widely regarded as the world’s most popular sport, and fans often take matters very seriously when it comes to the club they support. How football clubs are run is, therefore, a matter of considerable societal interest, as demonstrated by various fan protests over the years. As global, multi-club ownership structures like that adopted by CFG become more commonplace, this study will provide football fans with some insight into the strategies of these companies and how their own clubs fit within these ownership models. Originality/value This study addresses an under-researched topic: the international expansion of a prominent football holding company.

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Section: A Background From the Literaturementioning

confidence: 99%

Taking on the world: the internationalisation of City Football Group

Richardson

2023

RIBS

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“…It is difficult to deny the persisting political implications of this football rivalry, and the different articulations of "nationalism" (Arnold, 2021) brought to the fore each time the two teams play each other. At the same time, the high mediatisation of the event, and its global profile as the best testimonial for La Liga and Spanish football, has magnified sensationalistic journalistic practices which complicate and confuse the cultural boundaries of the historical rivalry (Ginesta et al, 2020).…”

Section: Football and Contested Identitiesmentioning

confidence: 99%

Less Partisan and Less Aggressive? The Impact of Covid-19 on the Media Discourse of “El Clásico” on Spanish Radio

Corcuera

Mauro

2022

Communication & Sport

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The football rivalry between Real Madrid CF and FC Barcelona is one of the most popular at club level globally. In Spain, where it is known as El Clásico (the Classic), it has an unrivalled status in the sports media industry. Its significance relies in part to the historical tension between Catalonia, the region of which Barcelona is the main centre, and Madrid, the capital of Spain. The exaltation of confrontation and partisanship is the central feature of highly popular radio programmes devoted to El Clásico. This study aimed to observe how the media discourse articulated by these programmes was affected by the fact that, during the Covid-19 pandemic, matches were played in empty venues. Through the comparisons of broadcasts of two games, one from 2017 and from 2020, the paper shows that the sensationalistic style is toned down, and a less polarised and partisan sports journalism is possible.

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“…Como indica Hernández (2012), en España, la inclusión de palabras extranjeras en los titulares hace que estos sean más atractivos, exóticos y llamativos para el lector. Recientemente, las publicaciones sobre el discurso del fútbol han tomado caminos diferentes en línea con los cambios experimentados por el llamado deporte rey y su expansión global como empresa de entretenimiento (Ginesta et al 2020). En relación con esto, Hernández (2012) argumenta en su libro sobre el lenguaje deportivo actual que el aficionado especialista de antaño ha pasado a ser el aficionado global, a quien, en muchos casos, solo le interesa la espectacularidad del deporte como acontecimiento de moda.…”

Section: Contexto Del Estudiounclassified

“…El discurso analizado en este estudio podría considerarse un colonizing discourse type, que, en parte, se evidencia mediante el cambio de código al español, italiano y catalán que se expone en este artículo. Podemos afirmar que el fútbol es un 'tipo de discurso colonizador' porque es un pilar importante en la vida diaria de mucha gente (Hernández 2012;Chiweshe 2014;Ginesta et al 2020), cumpliendo, por tanto, con uno de los requisitos principales exigidos por Fairclough (2003) para identificar este tipo de discurso.…”

Section: Contexto Del Estudiounclassified

“…Seguidores de la página de Facebook del Coton Sport de Garoua, equipo del norte del país y de religión mayoritariamente musulmana, se identifican añadiendo a sus nombres árabes típicos de la zona un adjetivo o sustantivo ligado al Barcelona. La identificación del club barcelonés y Cataluña está patente en el corpus, a pesar de que esta identificación parece haberse diluido con el nuevo carácter global del club, redefinido como una empresa global de entretenimiento según recogen Ginesta et al (2020).…”

Section: Nombres En Facebookunclassified

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Vamos Nassaras: cambio de código como ejemplo de la apropiación de lengua en conversaciones escritas

Pérez-Sabater

2021

ORALIA

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Este artículo trata de la apropiación del español por parte de comunidades en línea formadas por aficionados al fútbol de Camerún. El análisis de un corpus de comentarios publicados en redes sociales ha consistido en dos fases. Tras un primer estudio, cuyo objetivo ha sido identificar las lenguas más habituales de interacción en estas comunidades de aficionados africanos, se ha realizado un análisis discursivo de los mensajes con cambio de código al español que documenta sus funciones más frecuentes. Los resultados muestran que, en este espacio translingual, los comentarios escritos mayoritariamente en francés incluyen léxico en español para representar ciertas funciones discursivas como la alineación o el afecto; también se elige el español para configurar el nombre que algunos aficionados eligen en redes sociales. La apropiación discursiva del español fuera de su ámbito lingüístico habitual es un hecho constatado en el discurso deportivo recopilado para esta investigación, lo que es novedoso y de interés para la sociolingüística del español.

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Global football in the US market. The internationalization of FC Barcelona and its media coverage

Cited by 7 publications

References 27 publications

Taking on the world: the internationalisation of City Football Group

Taking on the world: the internationalisation of City Football Group

Less Partisan and Less Aggressive? The Impact of Covid-19 on the Media Discourse of “El Clásico” on Spanish Radio

Vamos Nassaras: cambio de código como ejemplo de la apropiación de lengua en conversaciones escritas

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