“…Surprisingly few researchers focus on the implementation of corporate level strategies, such as Wernham (1985) and Schmidt & Brauer (2006), while many examine SBU level strategies (Gupta & Govindarajan, 1984;White, 1986;Govindarajan, 1988;Govindarajan, 1989;Govindarajan & Fisher, 1990;Skivington & Daft, 1991;Roth & Schweiger & Morrison, 1991;Floyd & Wooldridge, 1992b;Waldersee & Sheather, 1996;Nisson & Rapp, 1999;Chimhanzi & Morgan, 2005;Olson & Slater & Hult, 2005;Schaap, 2006;Brenes & Mena & Molina, 2007). The same holds true for functional strategies: We have found eight studies that focus on the implementation of such strategies, namely Rapert & Lynch & Suter (1996), Sashittal & Wilemon (1996), Piercy (1998), Noble (1999a), Noble & Mokwa (1999), Chimhanzi (2004), Qi (2005), Viseras & Baines & Sweeney (2005).…”