“…The practice of the exchange of goods between people and countries has existed since antiquity, with goods often crossing thousands of kilometres; for example, goods were transferred to China and Europe throughout the silk road in the Middle Ages. The term "globalization" began to be used broadly in the early 1960s by social scientists; while economists have used the term since the 1980s (Guillé n, 2001;Yeung, 2002) In the last few decades, there have been huge concerns by scientists about the impact of globalization (Giddens, 1990;Janelle & Beuthe, 1997;Ezcurra & Rodrí guez-Pose, 2013;Liao & Wei, 2015;Leaf, 2002;Lessmann, 2014;Mahgoub, 2004;Mahutga & Smith, 2011;Mazrui, 2001;Held & McGrew, 2007;Pani, 2009;Vongpraseuth & Choi, 2015). According to many scientists (Leaf, 2002;Held & McGrew, 2007;Vongpraseuth & Choi, 2015), globalization has led not only to the expansion of the boundaries of markets and communications but also to the spread of cultural awareness among consumers all over the world.…”