“…Indeed, features of the built environment that contribute to 'atmosphere' are potentially more appealing to customers of grocery stores than the products available, with focus group participants describing their ideal store as a relaxing environment that was spacious, bright, and green, with a nice atmosphere and appropriate music (Geuens, Brengman, & S'Jegers, 2003). As retail environments have often been associated with stressful experiences full of distracting stimuli (Fram, 1994), Joye, Willems, Brengman, and Wolf (2010) argue that introducing greenery into the retail environment may have a restorative effect on shoppers (Joye et al, 2010). This follows research suggesting that exposure to natural environments can assist people in recovering from stress and mental fatigue (Kaplan, 1995;Ulrich et al, 1991).…”