We present phenomenological results for vector boson pair production at the LHC, obtained using the parton-level next-to-leading order program MCFM. We include the implementation of a new process in the code, pp → γγ, and important updates to existing processes. We incorporate fragmentation contributions in order to allow for the experimental isolation of photons in γγ, W γ, and Zγ production and also account for gluon-gluon initial state contributions for all relevant processes. We present results for a variety of phenomenological scenarios, at the current operating energy of √ s = 7 TeV and for the ultimate machine goal, √ s = 14 TeV. We investigate the impact of our predictions on several important distributions that enter into searches for new physics at the LHC.