Goal orientation and employee creativity: The mediating role of creative role identity

Abstract

We developed and tested a model of employee creativity based on achievement goal theory and role identity theory. Examining the relationship between the three dimensions of goal orientation and employee creativity, we explored the mediating effect of creative role identity. Data were collected from 197 employees and their supervisors from several industries in China. The results indicated that employee learning orientation was positively related to employee creativity, but that no such positive relationship existed between approach performance orientation and employee creativity. Interestingly, we found that avoidance performance orientation was positively related to employee creativity. Learning orientation, approach performance orientation and avoidance performance orientation were all found to have significant effects on creative role identity. In turn, creative role identity fully mediated the relationship between learning orientation and employee creativity, and the relationship between avoidance performance orientation and employee creativity. These findings contribute to the advancement of role identity theory, and their theoretical and practical implications are discussed.

Unlocking and closing the gender gap in creative performance: A multilevel model

“…Our results support this approach, especially in regard to the robustness of our hypothesized effects while controlling for CRI that would be expected to align with gender role identity. However, it is also noteworthy that CRI did not significantly correlate with gender in our sample, a curious but not unprecedented finding (e.g., Erkutlu & Chafra, 2015;Song, Yu, Zhang, & Jiang, 2015). In a post hoc analysis, though, we found that gender did significantly impact CRI once departmental membership was taken into account, as different departments involved different degrees of creativity in their job roles (Karwowski & Lebuda, 2017 (Haines et al, 2016).…”

Do leader expectations shape employee service performance? Enhancing self-expectations and internalization in employee role identity

“…Increasing the service quality enhances customer satisfaction, which ultimately retains valued clientele. This effect of service quality has been found for retail banking (Krishnamurthy, SivaKumar, & Sellamuthu, 2010; Mittal & Gera, 2012), the restaurant industry (Qin & Prybutok, 2008; Tam, 2004), lodging industry (Olorunniwo, Hsu, & Udo, 2006), and in telecommunications companies (Song, Lee, & Lee, 2013).…”

Teamwork, Leadership and Gender in Organizations

“…Researchers (e.g. Huang, Huang & Chang, 2019; Song, Yu, Zhang & Jiang, 2015) continue to explore goal orientation in the workplace. Future research should continue to tease out the full impact of goal orientation in multilevel organisational contexts.…”