“…Our analysis of manuscripts published 2000–2019 in IB and management journals1 reveals that the IB scholarly community has not paid much attention to sport. The only three studies we identified were published recently in Global Strategy Journal (Peeters, Mills, Pennings, & Sung, 2019), International Business Review (Szymanski, Fitzsimmons, & Danis, 2019), and Thunderbird International Business Review (van Bakel & Salzbrenner, 2019). In contrast, sport has been used as a research context in publications such as Strategic Management Journal (e.g., Holcomb et al, 2009; Aime et al, 2010), Academy of Management Journal (e.g., Berman, Down, & Hill, 2002; Cotton, Shen, & Livne‐Tarandach, 2011; Grohsjean, Kober, & Zucchini, 2016), Administrative Science Quarterly (e.g., Staw & Hoang, 1995), Organization Science (e.g., Wolfe & Putler, 2002), and the Journal of Management Inquiry (e.g., Wolfe et al, 2005).…”