Coatings with diffraction pigments present high iridescence, which needs to be characterized to describe their appearance. The spectral Bidirectional Reflectance Distribution Function (BRDF) of six coatings with SpectraFlair diffraction pigments were measured using the robot-arm-based goniospectrophotometerer GEFE, designed and developed at CSIC. Principal Components Analysis (PCA) has been applied to study the coatings' BRDF data. From data evaluation and based in theoretical considerations, we propose a relevant geometric factor to study the spectral reflectance and color gamut variation of coatings with diffraction pigments. At fixed values of this geometrical variable, the spectral BRDF component due to diffraction is almost constant. Commercially-available portable goniospectrophotometers, extensively used in several industries (automotive and others), have to be provided with more aspecular measurement angles to characterize goniochromatic coatings based on diffraction pigments.