This article examines two major policy frameworks for achieving sustainable development: the market‐based ‘Green Economy’ approach (exemplified by South Korea), and the redistributive ‘Living Well’ approach (exemplified by Bolivia). We compare the two paradigms in qualitative terms using document analysis, and we assess quantitatively how they have fared in terms of delivering progress towards sustainable development in each country. Time series data for the Sustainable Development Index and the Gini index were examined. The results show that, since ‘Living Well’ was initiated, social outcomes have continued to improve in Bolivia and, while emissions and material footprint have increased, they remain low and within or near sustainable boundaries. By contrast, South Korea has regressed in terms of sustainability. Social indicators have improved, but the Green Economy policy has failed to reduce ecological pressures. This raises significant questions about the legitimacy of the Green Economy paradigm as a model for achieving sustainable development.