“…In addition, other authors have evaluated the impact of academic journal articles through various online measurements (Kousha & Thelwall, 2007;Vaughan & Shaw, 2003), the impact (loosely speaking) of authors online (Cronin, Snyder, Rosenbaum, Martinson, & Callahan, 1998) and the spread of an issue online (Thelwall, Vann, & Fairclough, 2006). Nevertheless, no previous research has set out and evaluated a method for estimating the impact of nonacademic reports (e.g., white papers, online magazines or newsletters, promotional leaflets) using online methods.…”