During the 40 years since its founding, the Social Science History Association (SSHA) and its journal have attracted many scholars to the field of social science history, stimulating many new lines of research, but it has only had limited success in developing some of the more prominent new trends in the history field. Emmanuel Le Roy Ladurie's early presence in the journalSocial Science Historydid not stimulate much further work on thelongue durée. In environmental history, transnational history, and studies of the non-Western world, the SSHA has not led the way. The article calls on members of the SSHA to think about creative responses to these new directions of inquiry.