“…Extreme land degradation, the depletion of potable water, and severe climatic changes have stirred venture activity in vulnerable communities with hopes of curbing the social and economic impact. The literature establishes that changes in the ecological environment have long spurred ecopreneurs to launch ventures geared towards environmental preservation in response to disrupting shifts in climatic and land conditions, (Doh, Tashman, & Benischke, 2019; Gunderson, 2013; Pansera & Sarkar, 2016; Pastakia, 1998; Riti, Dankumo, & Gubak, 2015). Hence, research on EEs (Davidsson, 2015, 2020; Chalmers, Matthews, & Hyslop, 2021; Chen, Cui, Hunt, & Li, 2020) is useful in understanding how external factors, such as the natural environment, may serve to disturb and “disequilibriate” circumstances that compel venture founders to launch value‐creating ideas.…”