Governance of Higher Education Institutions in Brazil: An Exploratory Study Based on Supply and Demand Conditions

Campos, Silvia Regina Machado de; Henriques, Roberto; Yanaze, Mitsuru Higuchi

doi:10.1007/978-3-319-31232-3_3

Cited by 2 publications

(2 citation statements)

References 32 publications

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“…This is also the case in Brazil. In fact, there are many authors who study private HE in Brazil in terms of supply and demand and the role of private institutions (Barbosa, 2012;Martins, 2013;Sampaio, 2015;Bezerra et al, 2017;Salto, 2017;De Campos et al, 2017;Knobel and Verhine, 2017). However, "these studies develop a research agenda related to the privatization and marketization of higher education" (Salto, 2017, p. 814), without focus on service branding, the main proposal of this research.…”

Section: Literature Review 21 Brazilian Higher Educationmentioning

confidence: 99%

Service branding from the perspective of higher education administrators

Endo

Farias

Coelho

2019

MIP

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Purpose The purpose of this paper is to provide empirical insights about service branding from higher education administrators (HEAs) perspectives and to identify the main factors involved in their strategic thinking in this sector. Design/methodology/approach Adopting a qualitative approach, 22 in-depth interviews were performed in Brazilian HEAs to analyze service branding as a strategic institutional process in this context. Findings Findings reveal that service branding depends on several factors, e.g., in this case, deep integration between branding and services, leadership involvement, strong value propositions, sharing of strategic guidelines, branding experiences and, finally, credibility and reputation. Excellence of service is considered essential in higher education (HE) and, therefore, service branding faces the challenge of promoting the provision of quality services. Originality/value Although there have been many studies relating to HE and branding, few authors have studied service branding in educational sector and which issues must be observed in a competitive marketplace.

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Section: Literature Review 21 Brazilian Higher Educationmentioning

confidence: 99%

Service branding from the perspective of higher education administrators

Endo

Farias

Coelho

2019

MIP

View full text Add to dashboard Cite

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“…(1) Public institutions are characterized by the integration of teaching, research and extension (2) and have at least one third of their faculty members with a Master's degree or PhD, working full-time. These are however, minimum parameters for universities and there are institutions that meet these parameters and others even exceed them, resulting in multiple configurations.…”

Section: Introductionmentioning

confidence: 99%

Communities of practice: influences on pedagogical reasoning and action of nursing professors

2018

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Objective. To analyze how the practice shared in communities of teaching practice in public and private universities influences the pedagogical reasoning and action of nursing professors based on Wenger's concepts of community, negotiation of meaning, and learning. Methods. Case study conducted with two professors teaching nursing in a public and a private university in Brazil. Data collection included triangulation of sources and was conducted from April 2014 to July 2015. Data were organized in ATLAS.ti and analyzed using the constant comparative method, which generated three metacategories. Results. In both cases the program's project is shared repertoire and grounds negotiation of meaning in the practice that takes place in the pedagogical reasoning and action phases but negotiation is different between communities and cases. Learning is either solitary or has the influence of at least one other member but does not Comunidades de práctica: influencia en el razonamiento pedagógico y en la acción de los profesores enfermerosObjetivo. Analizar cómo la práctica compartida en comunidades de práctica docente de universidades públicas y privadas influye en la acción y razonamiento pedagógico de profesoras de enfermería a partir de los conceptos de comunidad, negociación de significado y aprendizaje de Wenger. Métodos. Estudio de caso realizado con dos profesoras de enfermería de universidades públicas y privadas en Brasil. La recolección de datos incluyó la triangulación de Fuentes, la cual se realizó de abril de 2014 a julio de 2015. Los datos se organziaron en el ATLAS.ti y se analizaron a partir del método de comparaciones constantes, generando tres metacategorías.Resultados. En ambos casos el proyecto pedagógico de curso es el repertorio compartido y base para la negociación de significado que ocurre en las fases de la acción y raciocinio pedagógico, pero la negociación es distinta entre comunidades y casos. El aprendizaje ocurre de forma solitaria o por influencia de por lo menos un miembro, no de forma institucional. Conclusión. Las escuelas de enfermería pueden ofrecer más que el proyecto pedagógico del curso para la negociación de significado y fomentar el aprendizaje en la práctica en sus comunidades como política de formación docente para promover el razonamiento pedagógico.

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Governance of Higher Education Institutions in Brazil: An Exploratory Study Based on Supply and Demand Conditions

Cited by 2 publications

References 32 publications

Service branding from the perspective of higher education administrators

Service branding from the perspective of higher education administrators

Communities of practice: influences on pedagogical reasoning and action of nursing professors

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