Graphic Creative Design Based on Subconsciousness Theory

Abstract

In order to explore the role of the subconsciousness in creative graphic design and the physiological response mechanism of the brain in the creative inspiration emergence of the graphic design, this study explores the relationship between the subconsciousness and the creative graphic design. The study first gives an overview and definition of unconsciousness of the brain, and then reveals its role in the process of artistic creation with the posters of famous design masters as examples. In addition, in order to study the changes of EEG signals in creative graphic design, the contrast experiment is designed with urban image graphic creation as the example, and the changes in subconsciousness of the brain and the dynamics of EEG signals during the whole process from the fuzzy concept to the development of creative inspiration are recorded during the graphic design process. This paper research is helpful to guide the designer to face up to the brain subconscious impact in creative design, a more scientific cognitive brain subconscious relationship with graphic design, improve the use efficiency of creative thinking.

Prevention of Littering through Improved Visual Design

“…Direct observation was conducted through exploring a real litter condition and current visual aid designs, taking photographs, and explaining the condition. Based on the direct observation, we then created a new alternative visual design based on socio-psychological persuasion (Burnham and Hare, 2007;Ojedokun and Balogun, 2010;Bateson et al, 2013;Eldesouky, 2013;Liu, 2018;Batista and Filho, 2019). Afterwards, we analyzed community responses regarding the alternatives suggested through the simple questionnaire: multiple-choice questions asking about alternatives for improvements.…”

“…Elements of design such as shape, color, texture, and contrast are also important (Liu, 2018). For example, different colors have different effects on our psychological state, and these effects could be utilized for a designer's purposes.…”

“…The research was conducted through means of direct observation, visual design based on socio-psychological persuasion (Burnham and Hare, 2007;Ojedokun and Balogun, 2010;Bateson et al, 2013;Eldesouky, 2013;Liu, 2018;Batista and Filho, 2019), and a simple questionnaire of multiple-choice questions.…”