In the paper we convey the lessons learned along the path we have gone through several years since establishing a room-sized CAVE installation at our university, from craft manufacturing and ad-hoc software reuse of VR soft- ware products to the robust feature driven software product line (SPL) implementing the Product Line Engineering (PLE) factory paradigm. With that we can serve all our departments and other entities from the region by rapidly instantiating different VR products based on a standard set of core assets and driven by a set of common features of VR applications destined to be deployed in the same target CAVE system – with the minimal budget and time to market requirements. A comprehensive survey of the most representative CAVE applications created in Gdansk Tech Immersive 3D Visualization Lab (I3DVL) according to PLE paradigm presented in the paper provides evi- dence supporting this claim.