Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail

Ku, Yi-Cheng; Chu, Tsai-Hsin; Tseng, Chen-Hsiang

doi:10.1016/j.chb.2012.08.009

Cited by 212 publications

(190 citation statements)

References 36 publications

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“…More recently, UGT has been successfully used to understand and explain the acceptance and use of various modern communication and computer technologies such as the Internet (Stafford, Stafford, & Schkade, 2004), mobile phones (North, Johnston, & Ophoff, 2014), social media (Petersen & Johnston, 2015), Twitter (Alajmi et al, 2016), user-generated media such as youtube (Shao, 2009), and online games (Wu, Wang, & Tsai, 2010). Similarly, UGT was used as a theoretical basis for understanding why people prefer to use a specific computer-meditated communication media such as social networking sites, instant messaging, and email (Chen, 2011, Ku, Chu, & Tseng, 2013Leung, 2013;Lim, & Ting, 2012). UGT compares well with other models used in the literature to understand and explain users' motivations to adopt and utilize various information technologies (Alajmi et al, 2016).…”

Section: Uses and Gratifications Theorymentioning

confidence: 99%

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Hasan¹

2017

InformingSciJ

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Aim/PurposeThis study aims to provide a better understanding of individual acceptance of enterprise resource (ERP) systems. Based on the uses and gratifications theory (UGT) and informing science theory, the study developed and empirically tested a research model to explain the effects of ERP characteristics (specifically, informativeness and enjoyment) on ERP acceptance and use. Background Individual acceptance of ERP systems is crucial for achieving the benefits associated with ERP systems. Unfortunately, little research has focused on acceptance of ERP systems at the individual level. This study attempts to fill this void. Methodology A survey questionnaire was distributed to ERP users to collect data to empirically test the research model developed in this study. In addition to demographic and background information question, the survey contained instruments to measure the study variables. ContributionThe empirical results show that UGT provides a sound theoretical framework for explaining users' gratifications, attitudes, and behavioral intentions toward adopting and using an ERP. These results support the view that subsumes information systems and other fields that endeavor to inform their audience. Findings Individuals' perceptions of the informativeness and entertainment of ERP systems demonstrated strong direct effects on attitude toward using and satisfaction with ERP systems. In turn, satisfaction with ERP systems showed a direct significant impact on intention to use an ERP system. Recommendations for PractitionersMaintaining a favorable environment and designing training workshops that highlight the information and enjoyment aspects of an ERP can boost users' perceptions of ERP informativeness and enjoyment and, eventually, improve their attitude and satisfaction with an ERP. Recommendation for ResearchersResearchers should test the proposed research model with other types of ERP systems and in different environments to enhance the generalizability of the results to other systems and settings.

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Section: Uses and Gratifications Theorymentioning

confidence: 99%

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Hasan¹

2017

InformingSciJ

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“…From a macro perspective, Ku et al [21] emphasize that each computer-mediated communication (CMC) technology satisfies users' needs in a way that another CMC technology cannot completely fulfill. By considering SNS, instant messaging, and e-mail as CMC technologies, Ku et al [21] investigates the motives that drive people's choices regarding CMC technology use.…”

Section: Research Backgroundmentioning

confidence: 99%

“…By considering SNS, instant messaging, and e-mail as CMC technologies, Ku et al [21] investigates the motives that drive people's choices regarding CMC technology use.…”

Section: Research Backgroundmentioning

confidence: 99%

“…For instance, Park et al [26] reveals four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. Ku et al [21] extracts five factors: relationship maintenance, information seeking, amusement, style, and sociability. Whiting and Williams [27] identify ten gratifications for using social media: social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience utility, expression of opinion, information sharing, and surveillance of others.…”

Section: Ii1 Theory Of Uses and Gratificationsmentioning

confidence: 99%

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Y Kuşaği Tüketi̇ci̇ler Tarafindan Kullanilan Çeşi̇tli̇ Sosyal Ağ Si̇teleri̇ni̇n (Sas) Beli̇rleyi̇ci̇leri̇ne Yöneli̇k Ampi̇ri̇k Bi̇r İnceleme

Çobanoğlu¹,

Dirsehan²

2017

Öneri Dergisi

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Social networking sites (SNSs) often propose new marketing channels; generation Y (Gen Y) has an impact on marketing channels today and will continue to do so in the future. Therefore, the authors' main purpose in this paper is to detect SNS use patterns and to propose new ones that Gen Y commonly uses in Turkey; SNSs include Facebook, Foursquare, Instagram, LinkedIn, and Twitter. To determine SNS use patterns, we adopt a two-step approach that examines uses and gratifications. First, they conduct in-depth interviews with 75 participants, producing 82 items. Then, they test these items on a sample of 740 Gen Y users. This test categorizes Gen Y's favored SNSs into 13 types. Four of these types are remarkable: "discovery and diary, " "career-related, " "firms and brands, " and "coordination"; these new types are the main original contributions of this study. 86Emine ÇOBANOĞLU • Taşkın DİRSEHAN temel amacı, Türkiye' de Y kuşağının genellikle kullandığı; Facebook, Foursquare, LinkedIn ve Twitter'ı kapsayan SAS'lerinin kullanım biçimlerini belirlemek ve bunlara yenilerini önermektir. SAS kullanım biçimlerini belirlemek için kullanımlar ve doyumlar yaklaşımında önerilen iki aşamalı bir yöntem izlenmiştir. Öncelikle 75 katılımcıyla derinlemesine görüşmeler yapılmış ve 82 ifade üretilmiştir. Sonrasında bu ifadeler 740 Y nesli kullanıcısından oluşan bir örneklemde incelenmiştir. 13 farklı Y nesli kullanım ortaya çıkmıştır. Bunlardan dördü dikkat çekicidir ve bu çalışmanın özgün katkısıdır: "Keşif ve kayıt defteri", "kariyer bağlantılı", "firmalar ve markalar" ve "koordinasyon".

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“…Many studies have focused on understanding why and how the people use certain media, be it traditional or online media, over the others to satisfy specific needs (Luo, Chea, & Chen, 2011;McQuail, 2010;Pai & Arnott, 2013;West & Turner, 2007;Cheung & Lee, 2009;Cheung et al, 2011;Dholakia et al, 2004;Ku, Chu, & Tseng, 2013;Malik, Dhir, & Nieminen, 2016). Even though numerous studies have been conducted, the authors still accept that richer insight will emerge if the focus is on looking into the media pattern of potential voters (in this case, the Chinese voters) in the 14 th Malaysian General Election.…”

Section: Uses and Gratifications Theory (U And G)mentioning

confidence: 99%

Media Usage Patterns among Chinese Voters: In Preparation for the 14th Malaysian General Election (GE14)

Chang¹,

Tham

2016

ASS

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The growing popularity of networked media has given opportunities for the people in this democratic society to search for diverse information and compare information with other sources of information, thereafter making their choice to whom they want to elect and to which information they think is reliable. Notwithstanding the influential power of networked media in elections, among people who have access to this media, there are still people who just rely on traditional media or use both at the same time for information seeking. This study seeks to explore the media usage pattern of Chinese voters in Peninsular Malaysia in preparing the Malaysian 14 th General Election. 10 focus group discussions (FGD) were conducted in seven states, namely Selangor, Kedah, Pulau Pinang, Melaka, Johor Bahru, Kota Bahru and Terengganu. A total of 95 informants of whom were eligible Chinese voters, ranging in age from 21 to 65, were invited to participate in the FGDs. The result shows that social media especially Facebook is the prominent communication and entertainment tool as well as the source of information used by majority of informants from the seven states. Our result also shows that traditional media will not be replaced by networked media, at least, at this point in time as our informants still use traditional media to verify the reliability of news on social media occasionally. The researchers suggest that strategic and effective communication plan with should be planned and implemented by using both media (i.e., traditional and social media) in coming GE14.

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Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail

Cited by 212 publications

References 36 publications

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Y Kuşaği Tüketi̇ci̇ler Tarafindan Kullanilan Çeşi̇tli̇ Sosyal Ağ Si̇teleri̇ni̇n (Sas) Beli̇rleyi̇ci̇leri̇ne Yöneli̇k Ampi̇ri̇k Bi̇r İnceleme

Media Usage Patterns among Chinese Voters: In Preparation for the 14th Malaysian General Election (GE14)

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