Classical gravitational bremsstrahlung in particle collisions at transplanckian energies is studied in M4 ×T d . The radiation efficiency ǫ ≡ E rad /E initial is computed in terms of the Schwarzschild radius rS( √ s), the impact parameter b and the Lorentz factor γcm and found to be ǫ = C d (rS/b) 3d+3 γ 2d+1 cm , larger than previous estimates by many powers of γcm ≫ 1. This means that in the ultrarelativistic case radiation loss becomes significant for b ≫ rS, so radiation damping must be taken into account in estimates of black hole production at transplanckian energies. The result is reliable for impact parameters in the overlap of γ ν rS < b < bc, ν = 1/2(d + 1), and b > λC , with bc marking (for d = 0) the loss of the notion of classical trajectories and λC ≡ /mc the Compton length of the scattered particles.Black hole (BH) production in LHC, predicted [1] in models with TeV-scale gravity and large extra dimensions [2-4] about ten years ago, has been the subject of intense theoretical study and numerical simulations (for a review see [5]). The prediction is based on the assumption that for impact parameters of the order of the horizon radius corresponding to the CM collision energy 2E = √ s(1) an event horizon should form due to the non-linear nature of gravity. Thewhere R is the large compactification radius. This classical, essentially, picture of BH formation is justified for transplanckian energies Indeed [6], in this case the D-dimensional Planck length l * = G D /c 3 1/(d+2) = /M * c and the de Broglie length of the collision λ B = c/ √ s satisfy the classicality condition λ B ≪ l * ≪ r S . Furthermore, gravity is believed to be the dominant force in the transplanckian region. Thus, for BH masses large compared to M * , the use of classical Einstein theory is well justified. Moreover, it seems that formation of BHs in four dimensions is predicted by string theory [7]. Thus, in spite of the fact that there are issues which require further study [8], a consensus has been reached that the prediction of BHs in ultra-high energy collisions is robust and is summarized in the widely accepted four-stage process of formation and evaporation of BHs in colliders [1,9], namely (i) formation of a closed trapped surface (CTS) in the collision of shock waves modeling the head-on particle collision, (ii) the balding phase, during which the BH emits gravitational waves and relaxes to the Myers-Perry BH, (iii) Hawking evaporation and superradiance phase in *