“…First, similar to prior sustainability studies (Khan, Bose, Mollik, & Harun, 2021; Michelon et al, 2015), the potential endogeneity might weaken the finding of the causal relationship between QCR and market reputation. For example, a company's option regarding whether to engage in QCR activities might not be independent of its reputation, in this scenario, our findings may be subject to reverse causality (Eliwa et al, 2021; Khan, Bose, Mollik, & Harun, 2021; Khan, Bose, Sheehy, & Quazi, 2021).…”