Green Customer Behavior on Eco-Friendly Products: Innovation Approach

Alamsyah, Doni Purnama; Syarifuddin, Didin; Mohammed, Hayder Alhadey Ahmed

doi:10.15294/jdm.v9i2.15386

Cited by 7 publications

(4 citation statements)

References 31 publications

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“…Inovasi produk dapat diartikan sebagai keterbaruan dari suatu produk baik dari keterbaruan teknologi maupun dari keterbaruan spesifikasi produk yang lebih baik dari produk sejenisnya. Inovasi dari suatu produk menjadi salah satu tolak ukur penilaian konsumen untuk mempertimbangkan memilih, dan memutuskan pembelian pada produk tersebut (Alamsyah et al, 2018). Selain itu dengan inovasi produk dapat menghindarkan dari kesamaan produk yang sejenis.…”

Section: Pengaruh Inovasi Terhadap Keputusan Pembelianunclassified

Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?

Prastowo

Rahmadi

2023

JIBM

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Abstract. This study aims to examine whether brand awareness is able to moderate promotional activities, product quality and product innovation in increasing consumer purchasing decisions. The research was conducted at PT Jamus Baladewa Nusantara, the pioneering business of sofa product craftsmen. Quantitative research methods causal associative approach. Data collection was carried out using a questionnaire on 151 respondents, using a purposive sampling technique. Data analysis using the Smart PLS 3.0 program. The results of the study prove that the moderating variable of brand awareness is insufficient evidence to moderate promotional activities, product quality, and product innovation towards increasing consumer purchasing decisions. However, brand awareness has been proven to be significantly capable of acting as a predictor in increasing consumer purchasing decisions.The results of this study provide benefits in an effort to increase purchasing decisions, namely by increasing promotional activities, improving product quality, and enforcing brand awareness as a predictor.Keywords: Brand Awareness; Buying Decision; Innovation; Promotion; Product QualityÂ Abstrak. Penelitian ini bertujuan untuk mengkaji, apakah brand awareness mampu memoderasi aktifitas promosi, kualitas produk dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Penelitian dilakukan pada usaha rintisan pengrajin produk sofa PT Jamus Baladewa Nusantara. Metode penelitian kuantitatif pendekatan asosiatif kausal. Pengumpulan data dilakukan dengan kuesioner pada 151 responden, menggunakan teknik purposive sampling. Analisis data menggunakan program Smart PLS 3.0. Hasil penelitian membuktikan bahwa variabel moderasi brand awareness, tidak cukup bukti mampu memoderasi aktifitas promosi, kualitas produk, dan inovasi produk terhadap peningkatan keputusan pembelian konsumen. Namun brand awareness terbukti secara signifikan mampu berperan sebagai prediktor dalam meningkatkan keputusan pembelian konsumen. Hasil penelitian ini memberikan manfaat dalam upaya meningkatkan keputusan pembelian, yaitu dengan cara meningkatkan aktifitas promosi, meningkatkan kualitas produk, dan memberlakukan brand awareness sebagai prediktor.Kata kunci: Inovasi; Keputusan Pembelian; Kesadaran Merek; Kualitas Produk; Promosi

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Section: Pengaruh Inovasi Terhadap Keputusan Pembelianunclassified

Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?

Prastowo

Rahmadi

2023

JIBM

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“…The furniture industry has created a lot of case studies related to illegal logging and the illegal timber trade. Such lousy behavior causes floods landslides and harms many wildlife species due to their habitat [11]. Because a sustainable economic development strategy will adapt to global development, the government and stakeholders are also committed to implementing necessary policy reforms such as certifying forests as sustainably managed.…”

Section: Environmentally Sustainability In the Wooden Furniture Sectormentioning

confidence: 99%

Perception of Environment Sustainability, Lifestyle, Green Purchasing Behavior, and Eco-innovation

Vuong¹

2022

IOP Conf. Ser.: Earth Environ. Sci.

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Many industries are actively engaged in environmental concerns and innovations. Among them, the furniture industry is also experiencing changes locally and globally and in its value chain. This article takes the furniture industry in the Vietnam market as the primary context. Although Vietnam is one of the largest exporters of wooden furniture abroad, as in some countries globally, environmental sustainability in design and production is still limited. In fact, various studies have shown that many consumers are willing to pay high prices for products with environmental protection factors. In addition, sometimes they turn their hobbies into new lifestyles and different trends. Therefore, to penetrate this emerging green product market, environmental factors have been identified as key design elements for sustainability. This study demonstrates the reference between theory and practice to advise on ecological innovation strategy of furniture enterprises, specifically furniture manufacturing enterprises in the Vietnam market. To do this, firms need to understand the core relationship between perception of environmental sustainability, lifestyle, green purchasing behavior, and eco-innovation. From there, they can orient eco-innovation in their organization’s activities and business processes. Therefore, this relationship will be explored in this study.

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“…The market is adjusting, nevertheless, to satisfy these preferences as demand for organic goods grows. Marketing and production strategies depend on understanding consumer behavior (Alamsyah et al, 2018). Green buying behavior combines ethical decision-making with socially responsible behavior to meet the needs of socially and environmentally sensitive customers (Shiel et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Shades of green: Exploring the fascinating landscape of consumer behavior towards eco-friendly cosmetics in Pakistan

Shah,

Khalid,

Khan

et al. 2024

J. Infras. Policy. Dev.

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Green cosmetics made from organic ingredients are becoming increasingly popular due to their environmentally friendly nature. However, research on consumer behavior towards green cosmetics is rare, especially in developing countries like Pakistan. Previous studies have primarily focused on female consumers, and little is known about the behavior of male consumers. Therefore, this research aims to investigate the behavior of both male and female consumers towards green cosmetic products and analyze the factors that affect their purchase behavior. This study employs a quantitative approach with deductive reasoning and collects data through a questionnaire from major cities in Pakistan. The study finds that eco-awareness, social influence, price-quality instructions, health consciousness, and the need for uniqueness significantly influence consumer purchase behavior when buying green cosmetics. Interestingly, price sensitivity does not significantly affect consumer purchase behavior as consumers are willing to pay for high-quality green cosmetics. Based on the findings, the study recommends promoting eco-awareness and health consciousness among consumers through educational campaigns and workshops launched by the government and the private sector. Future research can explore factors such as age, gender, and specific generations like millennials and Generation Z, as well as packaging, branding, and product design to promote environmentally friendly and health-conscious products. Additionally, comparative studies between countries can identify universal and region-specific factors, and examining the overall impact of green cosmetic products on the environment can highlight areas for improvement in sustainability.

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Green Customer Behavior on Eco-Friendly Products: Innovation Approach

Cited by 7 publications

References 31 publications

Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?

Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?

Perception of Environment Sustainability, Lifestyle, Green Purchasing Behavior, and Eco-innovation

Shades of green: Exploring the fascinating landscape of consumer behavior towards eco-friendly cosmetics in Pakistan

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