Green Information System (GIS) Model in the Conference Sector: Exploring Attendees’ Adoption Behaviors for Conference Apps

Abstract

Introduction Academic conferences are carbon-intensive. Conference travel by air contributes to huge amount of global greenhouse gas emissions, which can be reduced by adopting green information systems (green IS or GIS). This study aims to investigate attendees’ behaviors for adopting green IS (such as conference apps) from an ecological perspective. Methods For this research, a survey method was used. Survey instrument had 29 items adapted from existing scales. Data was collected using Mturk’s panel of respondents on online Qualtrics. Exploratory and confirmatory factor analysis were conducted on 403 responses for data analysis and validation of the results using SPSS AMOS ver. 24. Findings This study provides empirical evidence to add ecological beliefs as a key predictor of green IS adoption models. Findings demonstrate that attitudes and ecological beliefs play an essential role in conference app adoption, in comparison with performance expectations, social impacts, and facilitation conditions, as presented in the traditional technology acceptance literature. Findings assist conference owners develop essential communication strategies for green attendees.

Green information system: Good for planet, good for you and good for organization – respondent’s behavior and attitude toward conference applications

“…These theories can be used modifying to suit the researcher's needs. Our present results are in accordance with the earlier studies carried out by Nripendra Singh et al (2022), (Todd, 2022) suggesting the expanding the model and inclusion of behavior intentions, values and beliefs of individuals (Bagozzi et al, 1999) to assess the behavior and attitudes. Our study further enhances the scope and characteristics of green information systems and able to understand the behavior significantly.…”

“…This research makes a sincere attempt to attend the Modified Unified Theory of Acceptance and Use of Technology (UTAUT-2) to scrutinize the adoption attitudes for Green IS lie Zoom, Teams, Blue jeans and other conference apps. The theoretical framework is based on the model Nripendra Singh et al (2022).…”