Information and Communication Technologies are usually presented as neutral in environmental terms, highlighting their benefits in comparison with other energy sources very frequently. However, its material impact increases due to the exponential growth observed both in the populations incorporated to its daily consumption and in the intensity with which they are used. This article departs from this fact aiming to identify and analyze various experiences that, from the fields of Education and Communication, try to counteract the negative and invisible effects of its wide generalization. To achieve this, more than twenty projects, with different depth and territorial scope, were identified to present good practices and solutions to face our current crossroads. With this purpose, a case study focused on the GreenTIC project is also completed. Findings show the excessive dispersion and the scarce coordination between initiatives that are developed autonomously to deal with a common problem.