Green marketing mix: A case study of Brazilian retail enterprises

Madeira, Adriana Beatriz

doi:10.1002/tqem.21608

Cited by 11 publications

(10 citation statements)

References 13 publications

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“…Green pricing is viewed as se ing prices for environmentally friendly items that may be more than those for conventional, non-green products due to the use of more expensive raw materials to maintain quality, the use of chemicals and other harmful substance alternatives, and increasing production costs as a result of tighter regulations. e higher the perceived value for green products due to strong marketing communications, the higher the customer 's willingness to pay premium prices (Madeira, 2019). e price of products from companies that implement green marketing is relatively more expensive than products that do not apply the green concept.…”

Section: Conceptual Review Green Pricementioning

confidence: 99%

Green Price and Purchase Intention of University Students in Plateau State, Nigeria

Sambo,

Kabuoh,

Owolabi

2024

IJASBSM

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In today's volatile marketplace, there is a disconnect between the awareness of environmental issues and actual consumer behavior, particularly among young people like university students. Despite growing concerns about the environment, many continue to engage in unsustainable consumption practices. This is especially pronounced in Plateau State, Nigeria, where environmental challenges are significant. This study aims to understand why there's such a mismatch between green price and how students actually make purchasing decisions. It emphasizes the urgency of addressing this issue to promote more sustainable consumption habits among young people. Ultimately, the research seeks to investigate the effect of green price on purchase intention of university students in Plateau State, Nigeria. The study adopted a survey research design. The population size was 25,000 students from the two approved universities by NUC in Plateau State, Nigeria. The study utilized the Krejcie and Morgan table to determine the sample size of 417 students as respondents. Data was collected through a structured and validated questionnaire. The Cronbach's alpha reliability coefficients of constructs ranged from 0.791 to 0.981 The response rate was 93.33%. Data was analyzed using descriptive and inferential statistics. The findings revealed that green price has a significant effect on purchase intention (R = 0.413, R2 = 0.168; t =8.949, β =0.450>0.05). The study concluded that green price has a significant effect on purchase intention of university students in Plateau State, Nigeria. It is therefore recommended that businesses should consider implementing competitive pricing strategies for their eco-friendly products. Offering discounts, promotions, or incentives for purchasing green products are encouraged. This could help stimulate purchase intentions and drive sales.

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Section: Conceptual Review Green Pricementioning

confidence: 99%

Green Price and Purchase Intention of University Students in Plateau State, Nigeria

Sambo,

Kabuoh,

Owolabi

2024

IJASBSM

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“…In the process of distributing products in the market, the existence of retail stores is very diverse in terms of selling ability, financial background, ownership of infrastructure, and others [15]. Under these conditions, it is impossible for PT Catur Manunggal Berjaya to serve the demands of retail stores with such diverse backgrounds.…”

Section: Wholesalermentioning

confidence: 99%

Marketing Plan at PT Catur Manunggal Berjaya Facial Cleansing Tissue “Buddies” Product

Aripin

Handayani²,

Pusaka³

et al. 2022

AJEBA

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Aims: Researchers want to discover the marketing plan of PT Catur Manunggal Berjaya Facial Cleansing Tissue called “Buddies”. Study Design: Applied qualitative research. Place and Duration of Study: PT Catur Manunggal Berjaya. Methodology: Data collection methods used are interviews, observation, and document analysis. Semi-structured interview of business owner, one (1) finance manager, one (1) sales manager, one (1) purchasing manager, one (1) production manager, and two (2) production employees. The media used in the interview process is in the form of written notes. Non-participant observations were also carried out to dig deeper into the data and observe closely the condition of the business entity. Observations were made on marketing activities (sales, purchasing, warehouse, production, payment, customer service, recording, controlling, and mobilizing HR performance). Document analysis was carried out by comparing the previous interview data and several other documents provided by the business entity (organizational structure, marketing photos, and regulations. So that the data is not biased, validity and reliability are carried out. Results: The marketing plan of PT Catur Manunggal Berjaya facial cleansing tissue called “Buddies” contain (1) deciding marketing goal and target, (2) segmenting, targeting, and positioning, (3) determining marketing mix in which is 4P’s, (4) sales including activity team, and budget, and (5) revenue stream including drop size and revenue estimation. Conclusion: The strategies make the product reach the target in which is concluded in Indonesian cosmetics market business.

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“…111). En la revisión de antecedentes teóricos se observó cómo las prácticas de marketing sostenible han evolucionado a lo largo del tiempo, es así que, Madeira, (2019), lo divide en tres fases que direcciona al término verde usado en la actualidad.…”

Section: Marketing Verdeunclassified

Marketing verde, una mirada desde el comercio minorista: Caso hipermercados del Ecuador

Rodas

Ordóñez

2022

ECA Sinergia

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Las prácticas de marketing verde en el sector minorista promueven acceso a nuevos mercados, incremento de ganancias y mayor ventaja competitiva en comparación con otras empresas. El objetivo de investigación es identificar las diferentes estrategias de mercadeo que emplean las dos más grandes cadenas de hipermercados del Ecuador, con el fin de contribuir con un referente investigativo que sirva como guía para el desarrollo de actividades ecológicas, basadas en las condiciones del sector minorista en el país. Para ello, se realizó una investigación cualitativa, utilizando como instrumento un modelo de entrevista estructurada, aplicada a los administradores de los hipermercados estudiados. En los hallazgos se determinó que las prácticas de marketing verde más comunes que adoptan estas cadenas minoristas son: la diferenciación de los productos sostenibles, la promoción de prácticas medioambientales, la garantía de disponibilidad y visibilidad de productos ecológicos, así como el compromiso ético social con los proveedores. Palabras clave: comercio minorista, consumidor verde, marketing ecológico, prácticas de marketing verde.

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Green marketing mix: A case study of Brazilian retail enterprises

Cited by 11 publications

References 13 publications

Green Price and Purchase Intention of University Students in Plateau State, Nigeria

Green Price and Purchase Intention of University Students in Plateau State, Nigeria

Marketing Plan at PT Catur Manunggal Berjaya Facial Cleansing Tissue “Buddies” Product

Marketing verde, una mirada desde el comercio minorista: Caso hipermercados del Ecuador

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