Green Ocean Strategy: Democratizing Business Knowledge for Sustainable Growth

Abstract

Sustainability should neither be dystopian, nor utopian, but better protopian. To achieve this, thinking green for the common good and benefit for all from all, does not only require thinking smart or green but also thinking together. This paper attempts to define a new set of organizational processes needed for a company to reach a continuous innovative and sustainable strategy by utilizing primarily its own human intellectual capital in an unbiased and democratic way. Such an approach can transmit an organization into a new management typology and leadership that can be defined as a Green Ocean strategy. The paper introduces the Green Ocean Strategy concept via a business transformation framework that can lead an organization from the Red to the Blue and from the Blue to the Green Oceans strategies. The framework is supported by phases, stages, processes, preconditions, and postconditions towards its effective adaptation.

Implementation Strategies of Higher Education Part of National Education Policy 2020 of India towards Achieving its Objectives

“…(11) Improving the quality through standard setting and accreditation process to all schools by means of self-disclosure of all basic regulatory information as per the regulatory body named School Quality Assessment and Accreditation Framework (SQAAF). (12) The teacher qualification required is also standardized to a minimum B.Ed. qualification to teach from the foundation stage to middle school education and Master's degree in multidisciplinary along with one-year M.Ed.…”

“…(11) Research will be included in UG, PG level, and have a holistic and multidisciplinary education approach. (12) Pedagogy in HEIs will focus on an increased emphasis on communication, discussion, debate, research, and opportunities for cross-disciplinary and interdisciplinary thinking. (13) An Academic Bank of Credit (ABC) will be established, which would digitally store the academic credits earned from various recognized HEIs (SWAYAM & ODL mode) so that the degrees from an HEI can be awarded taking into account credits earned.…”

“…(11) The pedagogy will be radically improved with an emphasis on intercommunication, discussion, debate, research-based cross and interdisciplinary thinking. (12) Students can differentiate them as fast learner with other peers by studying more courses in different disciplines simultaneously and such credentials can be deposited in a digital repository called Academic Bank of Credit (ABC). The digital credits earned from different HEIs can be clubbed to get a degree.…”

“…strategy or green ocean strategy [12], monopoly strategy or blue ocean strategy [13], competitive strategy or red ocean strategy [14] and growth & prosperous strategy or white ocean mixed strategy [15]. However, implementation strategies for NEP-2020 are slightly different than business strategies based on their objectives and constraints.…”

“…PAGE 303 (11) The central government directions should be in such a way that the NRF fund allocation should be based on the importance of an innovative research proposal than the institutional background of the applicant. (12) To increase in annual budget allocation from 4.6% of GDP to 6% of GDP, the central government invest more from public funds for which a separate education cess can be imposed on direct and indirect taxpayers.…”