2016
DOI: 10.29313/mimbar.v32i2.1924
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Green Product Purchasing Phenomenon: Exploring The Gaps Of Theoretical, Methodological And Empirical

Abstract: This study aims to identify research gaps on green purchasing topics and proposes several recommendations for future research. To explain the phenomenon of green products  purchase, this study uses Theory of Planned Behavior (TPB) in framework. The research uses a  qualitative method approach by conducting a review of articles that traced through four popular journal providers: Ebsco, J-Stors, Proquest and Emeraldinsight. A literature search process held between April, 2015 until Juni, 2015 and resulted on 67 … Show more

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“…People who participate in eco-friendly programs are more likely to purchase green products. For enterprises, pursuing green consumers can be tricky [38]. Not only do consumers want green goods, but they also want businesses to participate in green practices, such as recycling and energy conservation.…”
Section: Community Green Practicementioning
confidence: 99%
“…People who participate in eco-friendly programs are more likely to purchase green products. For enterprises, pursuing green consumers can be tricky [38]. Not only do consumers want green goods, but they also want businesses to participate in green practices, such as recycling and energy conservation.…”
Section: Community Green Practicementioning
confidence: 99%