Greenwash, moral decoupling, and brand loyalty

Xiao, Zengrui; Wang, Ying; Ji, Xiaofen; Cai, Liling

doi:10.2224/sbp.10038

Cited by 14 publications

(17 citation statements)

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“…términos generales, es posible hablar de tres formas básicas de greenwashing: una primera relacionada con la desviación de la atención -attention deflection-que trata sobre el engaño, imprecisión o mentira inserta en las comunicaciones -disclosures-que la empresa ofrece a sus accionistas. Una segunda se relaciona con las acciones corporativas o desacoplamiento -decoupling-que involucra un proceder organizacional que incorpora comportamientos ambientalmente no-responsables (de Freitas Netto et al, 2020;Siano et al, 2017;Sterbenk et al, 2022;Xiao et al, 2021). La tercera se relaciona con la manipulación o persuasión engañosa -deceptive manipulation/persuation- (Gutiérrez, 2021;Huckestein, 2020;Lee et al, 2018;Siano et al, 2017) entendida como la manipulación deliberada de las prácticas empresariales con el fin de hacer declaraciones tangibles con respecto a la sostenibilidad corporativa.…”

Section: El Concepto Clasificación Formas E Impulsores De Greenwashingunclassified

“…Los efectos nocivos del greenwashing pueden verse desde varias perspectivas. Este juega un papel nocivo en la imagen y confianza en la marca (Caldas et al, 2021;Chen et al, 2016;Correa et al, 2018;de Jong et al, 2019;Guo et al, 2017Guo et al, , 2018Gutiérrez, 2021;Hameed et al, 2021;Martínez et al, 2020;Parguel et al, 2011;Pimonenko et al, 2020;Wang et al, 2020;Wu & Liu, 2022;Xiao et al, 2021), en la satisfacción del cliente (Braga Junior et al, 2019;Martínez et al, 2020) y en la fuerza laboral (Chen et al, 2016;Westerman et al, 2022). En general, las empresas están llamadas a reducir sus comportamientos de greenwashing para mejorar la confianza de sus consumidores (Chen & Chang, 2013), sobre todo en los consumidores jóvenes (Urbański & ul Haque, 2020) y postmillenials (Bulut et al, 2021), así como en la reputación de marca (Wu & Liu, 2022).…”

Section: Efectos Negativos Del Greenwashingunclassified

“…Dentro del primer grupo es posible ubicar estrategias y acciones como proporcionar capacitación a la fuerza laboral en ética y liderazgo (Delmas & Burbano, 2011), así como la educación del consumidor (Xiao et al, 2021) y, en general, el compromiso de los accionistas (Vollero et al, 2016). Varios autores identifican la problemática asociada al greenwashing como de carácter ético (Crutchfield & Lunde, 2012;Szabo & Webster, 2020;Yang et al, 2020).…”

Section: Acciones Contra El Greenwashingunclassified

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Estructura intelectual de la investigación sobre greenwashing: análisis bibliométrico y narrativo

Vieira Salazar,

Echeverri Rubio

2024

rev.univ.empresa

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Objetivo: realizar un análisis de la estructura intelectual del conocimiento sobre el greenwashing identificando las principales tendencias de investigación en la temática y una narrativa literaria que abarque una descripción sobre el concepto, los principales efectos y las estrategias contra el greenwashing. Metodología: se realizó un análisis bibliométrico de la producción científica en las bases Web of Science (WoS) y Scopus, así como una revisión narrativa de la literatura. Los resultados bibliométricos se procesaron mediante la aplicación de plataformas y software como RStudio y VOSviewer. Resultados principales: se analizaron 282 documentos que permitieron mapear la producción científica (autores, documentos, fuentes y filiaciones), presentar una descripción de la estructura intelectual y ofrecer una narración literaria sobre el concepto, clasificación, formas e impulsores, efectos y estrategias para luchar contra el greenwashing. Conclusiones: se identificaron 3 clústeres temáticos sobre el estado actual de la investigación que ofrecen luces sobre las tendencias en la producción de conocimiento: sostenibilidad, responsabilidad social empresarial y green marketing. Los resultados del estudio serán de utilidad tanto para investigadores, como para empresarios y directivos empresariales, quienes tendrán la potencialidad de ampliar las fronter

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Section: El Concepto Clasificación Formas E Impulsores De Greenwashingunclassified

Section: Efectos Negativos Del Greenwashingunclassified

Section: Acciones Contra El Greenwashingunclassified

See 1 more Smart Citation

Estructura intelectual de la investigación sobre greenwashing: análisis bibliométrico y narrativo

Vieira Salazar,

Echeverri Rubio

2024

rev.univ.empresa

View full text Add to dashboard Cite

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“…The direct impact mainly focuses on the environment pollution (Berrone et al, 2017). And the indirect impact mainly includes corporate development related indicators (e.g., corporate reputation [Correa et al, 2018], financial performance [Testa et al, 2018]) and potential benefits for other stakeholders (e.g., consumer brand loyalty [Xiao et al, 2021], green purchase behavior [Hameed et al, 2021], green word‐of‐mouth [Chen et al, 2014], investment intention [Gatti et al, 2021], employees' green behavior [Tahir et al, 2020], employees' job performance [Li et al, 2022]).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

How does multi‐agent govern corporate greenwashing? A stakeholder engagement perspective from “common” to “collaborative” governance

Wang

Sun

Zhu

et al. 2022

Corp Soc Responsibility Env

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Greenwashing is an obstacle to the sustainable development of society, but the current governance of greenwashing is still a “common” governance, not a “collaborative” governance. Accordingly, this study focuses on the three stakeholders of greenwashing governance: company, media and government. Using a sample of listed companies that have published social responsibility reports from 2014 to 2018, this study analyzes the influence mechanism of media reports on greenwashing and discusses the moderating role of government regulation and mediating role of internal supervision. This study finds that internal supervision plays a hiding role in the process of media reports reducing greenwashing, but government regulation has a weakening effect on this hiding effect, showing a “common” governance. Simultaneously, this “common” governance is heterogeneous across time (i.e., corporate life cycle), space (i.e., spatial spillovers) and environment (i.e., the uncertainty of corporate external policies). However, when the cooperation between the government and the media is strengthened, the hiding behavior of the companies is suppressed and the performance of greenwashing governance is improved, so that “collaborative” governance is achieved. Against this backdrop, this study provides a macro‐to‐micro governance policy framework for corporate greenwashing from the four dimensions of strategy, systems, tools, and information to achieve “collaborative” governance. This study enriches the research on the corporate greenwashing governance and has practical implications for the government, media and other stakeholders.

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“…Greenwashing refers to the poor performance of an organization that deliberately disguise the facts that the company is polluting the environment to build a good environmental image [6]. Ample empirical evidence shows that greenwashing behavior has a persistent negative impact on organizations and their customers [7][8][9][10][11][12][13]. In order to better understand how greenwashing can have negative consequences for companies, research on the consequences of greenwashing is gradually increasing.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Corporate Greenwashing on Employees’ Environmental Performance: Person–Organization Values Fit Perspective

et al. 2023

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In the present study, we construct a model of greenwashing on employees’ environmental performance based on person–organization fit theory. Path analysis and hierarchical regression methods were used to examine randomly selected data collected from 269 employees in eight Chinese gas service and chemical production companies. The results of the analysis reveal that employees’ perceived person–organization values fit mediates the relationship between organizational greenwashing and employees’ environmental performance; employees’ environmental beliefs not only positively moderate the relationship between corporate greenwashing behavior and employees’ perceived person–organization values fit, but also positively moderate the indirect effect of employees’ perceived person–organization values fit between organizational greenwashing and employees’ environmental performance. We provide some theoretical contributions to organizational greenwashing, and practical implications are also offered.

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Greenwash, moral decoupling, and brand loyalty

Cited by 14 publications

References 0 publications

Estructura intelectual de la investigación sobre greenwashing: análisis bibliométrico y narrativo

Estructura intelectual de la investigación sobre greenwashing: análisis bibliométrico y narrativo

How does multi‐agent govern corporate greenwashing? A stakeholder engagement perspective from “common” to “collaborative” governance

The Effect of Corporate Greenwashing on Employees’ Environmental Performance: Person–Organization Values Fit Perspective

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