Few of the many studies on trust have taken felt trust into consideration. In this study we compared the effects of trust and felt trust on employees' knowledge-sharing intention, and tested positive reciprocity belief as a moderator of these relationships. We analyzed survey data from 710 respondents employed at 26 high-tech companies located in Zhejiang and Guangdong Provinces, China, and tested the hypotheses using regression analysis. The results demonstrate that both trust and felt trust promoted the respondents' knowledge-sharing intention, and that both effects were stronger at higher (vs. lower) levels of positive reciprocity belief. To promote knowledge-sharing intention, we recommend that individuals convey their trust in others in addition to demonstrating their own trustworthiness, especially to those who endorse positive reciprocity. Further, organizations should adopt more practices to assure knowledge donors feel appreciated and relied upon.

Along with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers' brand loyalty, and how moral decoupling moderates this effect. Data were collected from a survey of 427 consumers, and the hypotheses were tested by regression analysis. The empirical results show that greenwash had a negative effect on consumers' brand loyalty, the effect of which was stronger at lower levels of moral decoupling. Thus, we recommend that brands eliminate the detrimental greenwash practice and increase the transparency of their environmental performance, and that governments and environmental organizations enhance consumer education to prevent moral decoupling.

Greenwashing has become a widespread phenomenon and obstructs green products, but literature on how consumers react to misbehaving brands is still scarce. This study aims to investigate the effect of greenwashing on consumers’ brand avoidance, integrating the mediating effect of brand hypocrisy and the moderating effect of CSR–CA belief. Data were acquired from a questionnaire survey of 317 consumers. Hypotheses were tested in a first-stage moderated mediation model with a bootstrapping method using the PROCESS program in SPSS. The empirical results demonstrated that greenwashing has a positive effect on brand avoidance, which is partially mediated by brand hypocrisy. Meanwhile, the positive effects of greenwashing on brand hypocrisy and brand avoidance are both weaker at higher levels of CSR–CA belief. Furthermore, the mediating effect of brand hypocrisy is also weaker at higher levels of CSR–CA belief. Based on these findings, we recommend that brands fulfill their environmental claims and balance their quality control, manufacturing costs and environment protection. Moreover, the government and environmental protection organizations should educate the public that there is not necessarily a tradeoff between corporate social responsibility (CSR) and corporate capability (CA).

Previous studies have found that consumer satisfaction is negatively associated with brand switching intention in the common purchasing context; is this still true in the context of sharing apparel? This study aims to investigate the effect of consumer satisfaction on the brand switching intention of sharing apparel and to reveal the mechanism by exploring the mediating effects of brand trust and platform trust, integrating the moderating effect of variety seeking. Data were acquired from 346 consumers of sharing apparel through an online questionnaire survey. Hypotheses were tested in a moderated mediation model, with the bootstrapping method using the PROCESS program in SPSS. The empirical results demonstrated that the overall impact of consumer satisfaction on brand switching intention was not significant, while the mediating effect of brand trust was significantly negative, and the mediating effect of platform trust was significantly positive. The moderating effect of variety seeking on the relationship between brand trust and brand switching intention was not significant, while the positive effect of platform trust on brand switching intention was stronger at higher levels of variety seeking. In addition, the mediating effect of platform trust on the relationship between consumer satisfaction and brand switching intention was also stronger at higher levels of variety seeking. Therefore, there are dual effects of consumer satisfaction on brand switching intention of sharing apparel through the different mediating effects of brand trust and platform trust. Based on these findings, we recommend that sharing apparel platforms could enlarge their return by fostering emerging brands or private brands, while premium brands should be cautious about fostering potential competitors when cooperating with sharing platforms.

Abusive supervision was traditionally viewed as a unidimensional construct and found detrimental in various fields, while there may be subdimensions associating with different consequences. This study aims to justify two subdimensions of abusive supervision, namely overt abusive supervision and covert abusive supervision, and investigate their effects on subordinates’ voluntary learning behavior, with public self-consciousness as a moderator. Data was acquired from a sample of 443 employees from China through a two-wave survey, and hypotheses were tested by hierarchical regression analysis. The empirical results demonstrated that overt abusive supervision promotes subordinates’ voluntary learning behavior at lower levels of public self-consciousness and hinders it otherwise, while covert abusive supervision promotes subordinates’ voluntary learning behavior homogeneously at different levels of public self-consciousness. The results suggest that supervisors could be mean and critical when encouraging subordinates to improve themselves, with subordinates’ public self-consciousness taken into consideration. However, abusive supervision should never be overused, not only because it is unethical and detrimental in many other fields, but also because the abused subordinates may just be preparing for leaving.