“…It is not to say this segment of the RV market is deliberately thumbing their nose at civilized behaviour or civilisation per se, but they are certainly looking to discard the shackles, perceived or real, of societal norms that older Australians in particular have often endured through many years of working life, industrialized labour practices and family raising (Caldicott 2011;Patterson, Pegg, and Litster 2011). Notably, for a growing segment, the self-contained RV that some freedom campers occupy for many months of the year literally becomes their home away from home, (Hardy and Gretzel 2011;Hillman 2013;Woodman 2012), their mobile residence. They are motivated and behave, socially and economically, as mobile residents as opposed to tourists (Counts and Counts 2004;Holloway and Holloway 2011;Radel and Hillman 2013), a concept little understood and often overlooked by destination marketers, community planners and policy-makers (Caldicott 2011).…”