Grocery shopping behavior A comparison of involved and uninvolved consumers

Ethnic minority consumers' responses to sales promotions in the packaged food market

“…Previous research indicates high price responsiveness among ethnic consumers in general in comparison with other consumer groups (Hoch et al, 1995;Jamal, 2005) and our data confirms this pattern. Participants might have been motivated by more than saving money as use of sales promotions could have been seen as a concrete manifestation of their desired image or their involvement in food shopping (Smith and Carsky, 1996), allowing participants to achieve a sense of personal satisfaction (Polegato and Zaichkowsky, 1999). Whatever the case, our data reveals ethnic participants' feelings of happiness and delight for being able to save money and consequently buying additional quantities.…”

Profiling consumers: A study of Qatari consumers’ shopping motivations

“…However, given the context of this study, perhaps the notions of adventure shopping and novelty seeking were subsumed within the hedonic aspect of shopping experience. It might also be that food and grocery shoppers did not feel any sense of adventure and novelty seeking because grocery shopping is an ongoing and a repetitive activity (Rohm and Swaminathan, 2004;Smith and Carsky, 1996). However, the lack of emphasis on impulsiveness is quite surprising given the fact that it is normally considered to be of strategic importance to retailers and is thought to be linked with hedonic consumption and sensory stimulation (Beatty and Ferrell, 1998;Rook, 1987;Arnold and Reynolds, 2003).…”

“…First, previous research has examined shopping motivations in a grocery context (e.g., Rohm and Swaminathan, 2004) enabling us to contrast our findings against previous research. Second, grocery shopping is an ongoing and essential activity whereby consumer decision-making within the grocery environment can be highly involving (Smith and Carsky, 1996). Third, while grocery shopping in a Western context is often perceived as task oriented, routine, and non-recreational in nature (Machleit and Eroglu, 2000), our preliminary discussions with some of the local shoppers revealed that the grocery shopping in the local context (where supermarkets and shopping malls are a recent phenomenon) was associated with a number of hedonic feelings (e.g., enjoyment, excitement, and entertainment, feelings of freedom from domestic chores and heightened involvement).…”

Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam

“…Price is always the most concerned issue from the consumers whenever they make a buying decision (Smith & Carsky, 1996). Meanwhile, Nagle & Holden (2002) indicated the role of price as a monetary value, using by the consumers in order to trade with the sellers for the products or services (Nagle & Holden, 2002).…”