“…Liberals are generally more open, tolerant, curious, creative, deliberative, and intellectually minded, whereas conservatives tend to be more orderly, conscientious, moralistic, intuitive, closed‐minded, and duty bound. It is easy to assimilate these results with longstanding observations that people who gravitate toward politically conservative, rightist opinions are generally more dogmatic, rigid, authoritarian, and prejudiced than people who gravitate toward more liberal, leftist opinions (Adorno et al., ; Altemeyer, ; Brown, ; Duckitt, ; Jost et al., ; Napier & Jost, ; Sidanius & Pratto, ; Womick, Rothmund, Azevedo, King, & Jost, ). However, the notion that political ideology is totally irrelevant to most people—as Kinder and Kalmoe () and others have argued—is hard to square with the fact that measures of ideology are systematically related to many aspects of people's lives, including their psychological characteristics.…”