Adult skeletal muscle retains the capability of transcriptional reprogramming. This attribute is readily observable in the non-weight-bearing (NWB) soleus muscle, which undergoes a slow-to-fast fiber type transition concurrent with decreased -myosin heavy chain (MyHC) gene expression. Our previous work showed that Sp3 contributes to decreased MyHC gene expression under NWB conditions. In this study, we demonstrate that physical and functional interactions between Sp3, Pur␣, and Pur proteins mediate repression of MyHC expression under NWB conditions. Binding of Pur␣ or Pur to the single-stranded MyHC distal negative regulatory element-sense strand (dNRE-S) element is markedly increased under NWB conditions. Ectopic expression of Pur␣ and Pur decreased MyHC reporter gene expression, while mutation of the dNRE-S element increased expression in C2C12 myotubes. The dNRE-S element conferred Pur-dependent decreased expression on a minimal thymidine kinase promoter. Short interfering RNA sequences specific for Sp3 or for Pur␣ and Pur decreased endogenous Sp3 and Pur protein levels and increased MyHC reporter gene expression in C2C12 myotubes. Immunoprecipitation assays revealed an association between endogenous Pur␣, Pur, and Sp3, while chromatin immunoprecipitation assays demonstrated Pur␣, Pur, and Sp3 binding to the MyHC proximal promoter region harboring the dNRE-S and C-rich elements in vivo. These data demonstrate that Pur proteins collaborate with Sp3 to regulate a transcriptional program that enables muscle cells to remodel their phenotype.