“…Multiple studies have shown that people have a tendency to select choice options presented in the middle of a display and avoid the edges. This behavior has been observed with laboratory and field data, for both individual choice and strategic interaction (Christenfeld, 1995;Rubinstein, Tversky & Heller, 1997;Shaw, Bergen, Brown & Gallagher, 2000;Attali & Bar-Hillel, 2003;Raghubir & Valenzuela, 2006;Chandon, Hutchinson, Bradlow & Young, 2009;Atalay, Bodur & Rasolofoarison, 2012;Valenzuela, Raghubir & Mitakakis, 2013;Bar-Hillel, 2015). Closely related to our analyses for lottery games, Bar-Hillel and Zultan (2012) examine the distribution of gamblers' bets on a roulette table and observe that numbers in the center are more popular.…”