Guest Editorial: Cognitive mapping of strategy in marketing

Marshall, Roger

doi:10.1016/j.jbusres.2012.09.016

Cited by 9 publications

(11 citation statements)

References 14 publications

(12 reference statements)

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“…This technique allows to assign different degrees of priority to the different barriers to green purchasing because it facilitates the understanding of how interventions in specific barriers may change environmentally conscious consumers' perceptions of other related barriers. In addition, this technique has been successfully employed in previous marketing research (Hines, 2000;Manyiwa and Crawford, 2002) and has recently received renewed attention by marketing scholars (Marshall, 2013).…”

Section: Introductionmentioning

confidence: 99%

Why environmentally conscious consumers do not purchase green products

Barbarossa

Pastore²

2015

Qualitative Market Research: An International Journal

123

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Section: Introductionmentioning

confidence: 99%

Why environmentally conscious consumers do not purchase green products

Barbarossa

Pastore²

2015

Qualitative Market Research: An International Journal

123

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“…To provide a holistic view of marketing issues and challenges for GIs arising from the adoption of digital technologies in agriculture, a qualitative analysis using a cognitive mapping method was conducted. Cognitive mapping is considered the most appropriate research methodology because it permits a holistic and dynamic approach to an issue and provides a visual representation of a phenomenon and causal links among its components (Marshall, 2013; Swan and Newell, 1994). The use of cognitive mapping is consistent with studies that stress the strategic role of managers' cognitive perception of the usefulness of new technologies with the purpose of their adoption and implementation (Annosi et al.…”

Section: Methodsmentioning

confidence: 99%

“…, 2020). To answer this question, we used the cognitive mapping technique, based on interviews with people in top corporate roles within the GIs ecosystem (Marshall, 2013; Swan and Newell, 1994). This approach offers the possibility of having a unified perspective that is certainly useful for scholars, firms and policy makers.…”

Section: Introductionmentioning

confidence: 99%

“…This aim is consistent with the call for further investigation on the effects of introducing different technologies and their effects on marketing practices (Acuti et al, 2020). To answer this question, we used the cognitive mapping technique, based on interviews with people in top corporate roles within the GIs ecosystem (Marshall, 2013;Swan and Newell, 1994). This approach offers the possibility of having a unified perspective that is certainly useful for scholars, firms and policy makers.…”

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confidence: 99%

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Marketing geographical indication products in the digital age: a holistic perspective

Bartoli

Bonetti

Mattiacci

2021

BFJ

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PurposeThis paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digitalization in the agriculture sector.Design/methodology/approachThe authors employed an explorative cognitive mapping technique on a sample of key informants among Italian companies and a consortium of registered food, spirits and wine products.FindingsThis study describes the key concepts dominant in the discourse of informants concerning digitalization and its influence on the GI market. Three clusters and two loops were also identified to explain the relationship among key concepts, which stress changes regarding the relationship with the consumer, product experience and innovation, and the integration between physical and virtual space.Research limitations/implicationsThis is the first attempt to apply cognitive maps to GIs. However, the study does have limitations: it was conducted on a small number of producers and was restricted to only Italy. Another limitation is that interviews were conducted during the COVID-19 pandemic.Practical implicationsThe results suggest important practical implications that stress the need for learning and increased digital competences for the efficient embedding of digital technologies in all business areas, increase product value and innovation, and the need for governance in support of digital transformation.Originality/valueThis work creates the new and valuable literature on food marketing and, specifically, on a changing market environment resulting from digitalization, by providing a holistic overview of digitalization in reference to the marketing of GIs.

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“…I report my perceptions, experiences and conduct as permanent migrant and permanent resident of New Zealand since January 2005 and reflect on how the various experiences have changed my affective, cognitive and conative responses to contextual cues and circumstances. I draw on auto-ethnography (Denzin and Lincoln, 2011;Hannigan, 2014) and confirmatory introspection (Marshall, 2013;Holbrook, 2015) as increasingly popular qualitative methods in social sciences. Although this reflective account is personal, as in-depth case study, the account has some broader implications for the study of tourism and migration, as set out below.…”

Section: Confirmatory Introspectionmentioning

confidence: 99%

Modifying culture and identity: a deep gaze into tourists’ quotidian culture and identity modification processes

Villiers

2015

International Journal of Culture, Tourism and Hospitality Research

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Purpose – This paper aims to situate tourism within the wider context of temporary and permanent people movements and immigration as a form of permanent tourism with a deep gaze into tourists’ own national culture and even deeper gaze into the trappings of immigrants’ quotidian identity to define a modified identity. This paper offers, through auto-ethnography (AE) and confirmatory introspection (CI), a glimpse into the complex decision-making processes tourists, migrant workers and immigrants have to cope with to survive and thrive in a home “away” from their country of birth. The literature on the comparison between temporary mobility (tourism), nomadic migration (semi-permanent mobility) and permanent mobility (drifters, wanderers or denizen globe trotters) is sparse and unsystematic. Design/methodology/approach – The use of AE and CI allows the researcher with several years of cognitive and affective information and easy access to data on the private, lived experiences of the author and closely related family. Having lived and worked in several countries, supplemented by experiences of visiting over 35 countries for varying periods, the researcher has direct access to a wealth of rich data related to tourism (one- to five-week trips to Europe, USA, South America, the Middle East, Africa, Australia and the Pacific Islands), semi-permanent mobility (one-year exchange work placement in North America) and permanent mobility (more than ten years of being immigrants to New Zealand). Findings – The results show that tourists and immigrants are exposed to numerous decisions (varying in complexity and impact) before, during and after their travels that will impact on their acculturation, the genuineness of their experience and their willingness to modify their own identities, as well as the culture of the destinations they consume. Travelers have to overcome contextual and personal hurdles to achieve integration in a reasonable time. The way in which they tackle and overcome these hurdles will impact upon their modification of personal identity and acculturation. Practical implications – This paper offers practical advice to tourists, immigrants and employers on becoming adaptable consumers, highly resilient survivors and highly reliable organizations – able to thrive in today’s global marketplace. This study helps marketers, tourism professionals and employers of migrants to understand the processes consumers go through to modify identity to effectively and timely fit into new environments. Originality/value – AE- and CI-based research explores the tourist gaze and acculturation processes and discusses a two-directional model of modification of culture and identity. In addition, the paper highlights complex decision-making models tourists, nomads, globe trotters and immigrants use when considering alternative destinations and sought-after experiences.

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Guest Editorial: Cognitive mapping of strategy in marketing

Cited by 9 publications

References 14 publications

Why environmentally conscious consumers do not purchase green products

Why environmentally conscious consumers do not purchase green products

Marketing geographical indication products in the digital age: a holistic perspective

Modifying culture and identity: a deep gaze into tourists’ quotidian culture and identity modification processes

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