2022
DOI: 10.1108/ijoem-04-2022-995
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Guest editorial: Impact of artificial intelligence on business strategy in emerging markets: a conceptual framework and future research directions

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Cited by 11 publications
(3 citation statements)
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“…Artificial intelligence (AI) was established to design and build "thinking machines" including a range of enabling computing technologies that have been designed to recognize, learn, think, and act in an appropriate manner. Beginning from the late 1970s, AI contributed to enhancing the way humans make business decisions and the resulting levels of profitability across different business domains through its capability to identify business models, learn business behaviors, search for relevant information, and analyze data in smart ways [158][159][160][161]. Over the years, AI has been shown to augment our brains and increase our overall set of cognitive abilities to the unimagined levels [160,162].…”
Section: Artificial Intelligence (Ai)mentioning
confidence: 99%
“…Artificial intelligence (AI) was established to design and build "thinking machines" including a range of enabling computing technologies that have been designed to recognize, learn, think, and act in an appropriate manner. Beginning from the late 1970s, AI contributed to enhancing the way humans make business decisions and the resulting levels of profitability across different business domains through its capability to identify business models, learn business behaviors, search for relevant information, and analyze data in smart ways [158][159][160][161]. Over the years, AI has been shown to augment our brains and increase our overall set of cognitive abilities to the unimagined levels [160,162].…”
Section: Artificial Intelligence (Ai)mentioning
confidence: 99%
“…The rise of financial technology (FinTech) and the digitization of transactions have garnered significant attention from regulatory bodies within the financial industry in Pakistan. The application of Artificial Intelligence (AI) has emerged as a pivotal advancement in FinTech, disrupting traditional labor-intensive working models and transforming the sector in the country (Zhou, Yang, Hyman, Li, & Munim, 2022). Even though it is still in its nascent stages, the adoption of AI technology has allowed some businesses to reposition themselves as digital-centric, creating specific FinTech departments to increase their market share.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The products and services of conventional nancial institutions have been designed for a population with a credit history, steady economic income, contingent family backup, and nancial education, among others; that is, a population that can be granted credit with a low risk of default (Lotto, 2018;Shihadeh, 2018; Dar and Ahmed, 2020; Amari and Anis, 2021; . Since 2015, some actors with a much less traditional perspective than banking institutions have been rede ning how to determine the creditworthiness of millions of under nanced people using arti cial intelligence (AI) with new algorithms capable of discovering behavioral patterns correlated with nancial liability (Dheundje et al, 2020; Rodriguez, 2022; Zhou et al, 2022). So, a risk analysis model that uses AI and complexly connects the circumstances and needs of these women has the potential to offer a pathway to their nancial inclusion.…”
Section: Introductionmentioning
confidence: 99%