2015
DOI: 10.1016/j.ijhm.2015.03.013
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Guests’ pro-environmental decision-making process: Broadening the norm activation framework in a lodging context

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Cited by 143 publications
(106 citation statements)
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“…According to Schwartz (1977), a personal norm reflects self-expectations towards acting in a certain way in a certain situation, such that, if these self-expectations become activated, they are experienced in the form of feelings of moral obligation. They can be distinguished from social norms in that their regulatory impact on behaviour does not come through the anticipation of external sanctions (Thøgersen, 2006), and there is empirical evidence in support of this view (Han et al, 2015;Onwezen, Antonides, & Bartels, 2013). This evidence generally supports Schwartz's (1977) notion "that the sanctions attached to personal norms are tied to the self-concept.…”
Section: Personal Normsmentioning
confidence: 79%
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“…According to Schwartz (1977), a personal norm reflects self-expectations towards acting in a certain way in a certain situation, such that, if these self-expectations become activated, they are experienced in the form of feelings of moral obligation. They can be distinguished from social norms in that their regulatory impact on behaviour does not come through the anticipation of external sanctions (Thøgersen, 2006), and there is empirical evidence in support of this view (Han et al, 2015;Onwezen, Antonides, & Bartels, 2013). This evidence generally supports Schwartz's (1977) notion "that the sanctions attached to personal norms are tied to the self-concept.…”
Section: Personal Normsmentioning
confidence: 79%
“…Past research has shown that social norms are an important antecedent of proenvironmental intentions (for a recent meta-analysis, see Klöckner, 2013). 5 For example, the more people think that significant others consider household recycling to be something that ought to be done, the more likely they are to intend to engage in such behaviour (K. M. White, Smith, Terry, Greenslade, & McKimmie, 2009), and the more people think that significant others expect them to stay in eco-friendly hotels, the more likely they are to plan such trips in the future (Han, Hwang, Kim, & Jung, 2015). Exposure to messages conveying injunctive social norms has also been shown to motivate people to make less frequent use of free plastic bags offered whilst shopping (De Groot, Abrahamse, & Jones, 2013), to attach anti-ad stickers to their mailboxes (Hamann, Reese, Seewald, & Loeschinger, 2015), to show positive attitudes towards forms of political activism (Smith & Louis, 2008), and to be more supportive of environmental policies (De Groot & Schuitema, 2012).…”
Section: Social Normsmentioning
confidence: 99%
“…The interaction of environmental knowledge with green HRM practices is likely to strengthen this relationship and increase employees' participation in environmentally friendly behaviors (Afsar et al, 2016). Indeed, based on the NAM, some researchers agree that treating environmental knowledge as a moderator rather than the direct effect plays a better role in the activation process of behaving prosocially (Afsar et al, 2016;Han, Hwang, Kim, & Jung, 2015). Indeed, based on the NAM, some researchers agree that treating environmental knowledge as a moderator rather than the direct effect plays a better role in the activation process of behaving prosocially (Afsar et al, 2016;Han, Hwang, Kim, & Jung, 2015).…”
Section: Moderating Effect Of Environmental Knowledgementioning
confidence: 99%
“…The socialpsychological model of Stern, Dietz, and Kalof (1993), which was originally based on Schwartz's (1977) norm activation model (NAM), also assumes that for individuals to exhibit altruistic behavior, it is essential that they have awareness about the results of performing or not performing a behavior in terms of social harm. Indeed, based on the NAM, some researchers agree that treating environmental knowledge as a moderator rather than the direct effect plays a better role in the activation process of behaving prosocially (Afsar et al, 2016;Han, Hwang, Kim, & Jung, 2015). When employees are aware of environmental problems, they are more likely to exhibit proenvironmental behaviors.…”
Section: Moderating Effect Of Environmental Knowledgementioning
confidence: 99%
“…The norm activation model theorizes that one's altruistically pro-social/environmental intention or behavior is activated according to one's own personal norm, which is in turn influenced by awareness of consequence and ascribed responsibility (Han 2015;Han et al 2015). The value-belief-norm model, which is derived from the norm activation model while integrating value theory (Stern et al 1999), theorizes that there are three types of values, e.g., egoistic value, altruistic value, and biospheric value, concerning pro-social/environmental behavior or intention (Snelgar 2006).…”
Section: Vague Logicmentioning
confidence: 99%