Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

Ghazali, Ihwan; Abdul-Rashid, Salwa Hanim; Dawal, Siti Zawiah Md; Huda, Nurul; Shariff, Amir Husni Mohd; Herawan, Safarudin Gazali; Ho, Fu Haw; Sakundarini, Novita

doi:10.3390/su13020673

Cited by 8 publications

(2 citation statements)

References 121 publications

(126 reference statements)

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“…Green products are generally distinguished by the fact that, for example, they contain more recycled or less toxic substances or ingredients, have less packaging or biodegradable packaging, their production processes emit less carbon dioxide, and so on. The most common characteristics of green products are: resource efficiency, reduction in size and weight, use of environmentally friendly materials, use of recyclable materials, products are easy to reuse, easy maintenance, product service, eco-labeling, use of biodegradable materials, easy renewal (Ghazali et al 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Green Marketing Impact on Perceived Brand Value in Different Generations

Kisieliauskas

Jančaitis

2022

Management Theory and Studies for Rural Business and Infrastructure Development

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In today's world, there is more and more discussions of high production and sales volumes and the abundant global consumption it generates. At the international level, environmental consciousness is beginning to escalate both among businesses and among ordinary consumers. Thus, to find out what marketing activities can help attract different consumers to build a green brand, the research problem arises: what impact does green marketing have on the perceived value of the brand by consumers? Research object: the impact of green marketing on the perception of the brand value of X and Y generation consumers in Lithuanian market. Research aim is to theoretically analyze the concept of green marketing, its components, development, and previous research on the impact of green marketing on the perceived brand value of consumers and to conduct an empirical study to develop green marketing mix recomendations making an impact on perceived brand value of X and Y generations in Lithuania. To achieve the set goals and test the set hypotheses, the research will use two research methods: a questionnaire survey and a semi-structured interview with green marketing experts and green business representatives. Three research hypotheses were made: price is the factor, influencing consumers of generation X more, than generation Y; generation Y consumers are more interested in green products; environmental awareness of brands has less influence on generation X than to generation Y.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Green Marketing Impact on Perceived Brand Value in Different Generations

Kisieliauskas

Jančaitis

2022

Management Theory and Studies for Rural Business and Infrastructure Development

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“…The traditional culture of the Chinese nation is the material as well as spiritual civilization achievements of the Chinese nation for thousands of years, and the cultural industry constructs the cultural relationship between human beings and society and shows the interpretation, understanding and transformation of the world. The cultural and creative industry is one of the effective ways to stimulate the vitality of traditional culture, continue the cultural genes and extend the vitality of the cultural industry [2][3]. Scenic area cultural and creative products are the key part of pulling tourism revenue, but also an important carrier for tourism projects to publicize regional characteristics and culture.…”

Section: Introductionmentioning

confidence: 99%

Design of cultural and creative experience products in scenic spots based on CORE model

Dai,

Zhang

2023

Applied Mathematics and Nonlinear Sciences

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Under the background of “cultural and tourism integration”, scenic cultural and creative experience products are an important means to enhance the communication power of scenic spots and generate income. In this paper, the CORE model is used as the design concept, and the CORE design process for scenic cultural and creative products is constructed. The plain Bayesian classification algorithm is used to extract review feedback from the product, and the vectorization of the extracted reviews is achieved using the FastText model. The vectorized reviews are input into the logistic regression classification model to obtain sentiment classification results. A fused sentiment feature vector is constructed by combining Apirior and a sentiment dictionary aimed at separating sentiment vector classification. Finally, the experience effect of cultural and creative products is explored as an example of X scenic spot, and the optimization strategy of product design is explored. The attribute feature of X Scenic Spot’s cultural and creative experience product, “color” embraces four emotional attributes, and the corresponding adaptations are 4.77, 5.42, 5.40, and 5.38, respectively. The SDs of the emotional attributes of the existing product are The SDs of the emotional attributes of the existing products are 1.141, 1.025, and 0.184, respectively, and the differences between the product descriptions and the users’ opinions on the perceptual attributes are large, which provides the evaluation correlation in the CORE model. Under the guidance of the CORE model, four aspects of cultural and creative marketing, scenic area IP, consumer needs and product experience dimensions are proposed.

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Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

Khan,

Uddin,

Anas

et al. 2024

J of Consumer Behaviour

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Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment‐friendly products. By adopting a replicative and systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumption. Choosing from the bibliometric toolbox, we employed a diverse set of analyses such as performance analysis, co‐authorship analysis, cartographic analysis, thematic mapping, and thematic evolution on a refined dataset comprising 419 peer‐reviewed journal articles from 187 journals. The findings of this synthesis point to six distinct topical clusters to orchestrate and present the intellectual structure, along with identifying top contributors and constituents in the domain. We also map the themes and chart the evolution using the Sankey diagram on Bibliometrix‐R. In addition, a three‐dimensional TMC framework is adopted to outline avenues for future research. Furthermore, we suggest implications for theory and practice and elucidate the limitations.

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Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

Cited by 8 publications

References 121 publications

Green Marketing Impact on Perceived Brand Value in Different Generations

Green Marketing Impact on Perceived Brand Value in Different Generations

Design of cultural and creative experience products in scenic spots based on CORE model

Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

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