“…These identifications do not correspond to how the music is seen locally. Music played by and for Roma and national folklore in Romania, which locally is seen to exclude Roma, can be found advertised as Gypsy music in the West (see Szeman, 2009 reputation of the ESC's most successful country needs detailed analysis since the argument put forward here is that Eurovision success in the popular cultural medium of TV is bound up with a wider political strategy of hinging national reputation on cultural prowess, in the absence of heretofore economic markers of success. Ireland's small size, population, and location on the western periphery of Europe, away from the political centre of Brussels, always sought allegiance with its massive diasporic outreach community, particularly in the US.…”