“…As cognitive entities, goals are assumed to be associatively linked to other cognitive entities, and in particular, to actions perceived as instrumental to their attainment, that is, to means assumed to lead to those particular goals (see also, Aarts & Dijksterhuis, 2000Bargh & Chartrand, 1999;Bargh, Gollwitzer, LeeChai, Barndollar, & Troetschel, 2001;Moskowitz, Gollwitzer, Wasel, & Schaal, 1999). A high level goal may be connected to lower level sub-goals, in turn connected to their own attainment means as well as to other possible sub-goals.…”