Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi

Juliana, Juliana; Rizaldi, Muhamad Wafa; Al-Adawiyah, Rumaisah Azizah; Marlina, Ropi

doi:10.32670/coopetition.v13i2.1423

Cited by 8 publications

(8 citation statements)

References 6 publications

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“…Regarding the concept of halal, consumer awareness of halal can influence consumer decisions to buy halal products. The existence of halal awareness to consume halal products is important for the community, especially Muslims (Juliana et al, 2022b). This is because products that have received halal certification are not only produced by Muslim producers but also produced by a number of non-Muslim groups (Zakaria et al, 2018).…”

Section: Concept Of Halal Awarenessmentioning

confidence: 99%

“…Halal awareness plays an important role in determining purchasing decisions. In indicators of purchasing decisions, halal awareness appears when consumers are aware of the importance of the concept of halal, so consumers will increasingly seek information about the product (Juliana, et al, 2022b). After that consumers will use the information to foster attitudes and actions in determining purchasing decisions.…”

Section: Concept Of Halal Awarenessmentioning

confidence: 99%

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Halal awareness can’t improved purchase intention imported skincare

Monoarfa

Rosida²,

Juliana³

et al. 2023

al-Uqud

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The purpose of this study is to find out how halal awareness and online consumer reviews (OCRs) on the decision to buy imported cosmetics, besides that, to find out how the influence of halal awareness of millennials on purchasing decisions through the Online Consumer reviews (OCRs) variable as a mediator. The design of this study uses a descriptive causality technique with a quantitative approach. The analysis technique used is the Moderated Regression Analysis (MRA) with a millennial sample of 203 respondents. The results of this study indicate that halal awareness has a negative effect on purchasing decisions for imported cosmetics and is in the medium category. Halal awareness towards purchasing decisions for imported cosmetics through Online Consumer Reviews (OCRs) as a moderating variable has a significant effect and is in the moderate category. In this study, halal awareness is also hypothesized to have a negative effect on purchasing decisions, where it is researched by millennials who use imported cosmetics.

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Section: Concept Of Halal Awarenessmentioning

confidence: 99%

Section: Concept Of Halal Awarenessmentioning

confidence: 99%

Halal awareness can’t improved purchase intention imported skincare

Monoarfa

Rosida²,

Juliana³

et al. 2023

al-Uqud

View full text Add to dashboard Cite

show abstract

“…Hal tersebut sejalan dengan hasil riset dari Putri et al, (2019) Berdasarkan hasil uji hipotesis ke tujuh dimana terdapat pengaruh tidak langsung halal awareness terhadap keputusan pembelian melalui religiosity, dengan kata lain hipotesis diterima. Temuan tersebut konsisten dengan riset dari Juliana et al, (2022) terdapat pengaruh tidak langsung halal awareness terhadap keputusan pembelian melalui religiosity. Konsumen yang memiliki pengetahuan halal serta proses bagaimana halal itu harus dipenuhi oleh sebuah produk maka akan cenderung memiliki ketaatan menjalankan syariat agamanya.…”

Section: Pembahasanunclassified

Religiosity Mediation: Effects of Halal Labels and Halal Awareness on the Decision to Buy Halal Products in Non-Food Products

Assyarofi,

Wulandari

2023

JIEI

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Review and analyze the factors that influence the decision to purchase halal non-food products from halal labels and halal awareness. As well as the role of religiosity as a mediation that links halal labels and halal awareness to purchasing decisions for halal products. By using a purposive sampling technique, the number of samples in this study was 164, namely people in Solo Raya who had purchased non-halal food products. This study uses the SEM-SmartPLS analysis tool. The effect of halal labels on religiosity and purchasing decisions of halal products is not directly significant. However, the halal awareness variable has a direct, significant influence on product purchasing decisions and religiosity. The results show that religiosity has a significant influence on purchasing decisions for halal products. The mediating role of religiosity in the influence of halal labels on halal product decisions is not mediating. Meanwhile, the mediating role of religiosity on the influence of halal awareness on halal product decisions is partial mediation. The implication of this research is to provide an understanding of the relationship using latent constructs on the variables studied. Besides that, it is hoped that the halal industry players will find these findings useful in order to understand the urgency of aspects of halal non-food products which are specifically studied, namely halal awareness, halal labels, and religiosity in Muslim communities in Solo Raya, so that in the future they can design appropriate policies and strategies in capture market share that is increasingly potential and continues to grow.

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“…The correlation between Muslims' comprehension of halal and their subsequent attitudes and actions towards halal-related matters is directly proportional. Juliana et al (2022) identified halal awareness indicators encompassing several dimensions. These dimensions include information pertaining to halal, the level of halal awareness, prioritization of purchasing halal products, adherence to product cleanliness standards, and assurance of product safety.…”

Section: Halal Awarenessmentioning

confidence: 99%

Behavior Analysis and Clustering of Consumers Towards Halal Awareness

Dewi Intan Sari,

Irman Hermadi,

Nur Hasanah

2023

JCS

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Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.

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Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi

Cited by 8 publications

References 6 publications

Halal awareness can’t improved purchase intention imported skincare

Halal awareness can’t improved purchase intention imported skincare

Religiosity Mediation: Effects of Halal Labels and Halal Awareness on the Decision to Buy Halal Products in Non-Food Products

Behavior Analysis and Clustering of Consumers Towards Halal Awareness

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