Halal Certification: A Viewpoint From Malaysian Restaurant Managers

Marzuki, Sharifah Zannierah Syed

doi:10.20522/apjbr.2016.1.1.23

Cited by 7 publications

(8 citation statements)

References 23 publications

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“…This condition will undoubtedly benefit producers who have halal-certified products. From the producer’s perspective, various studies have also highlighted the importance of halal certificates, such as: to build a better market position (Marzuki et al , 2012; Marzuki, 2016); as a marketing strategy that brings product differences from its competitors (Rajagopal et al , 2011); Halal-certified food has provided significant results in increasing sales, performance and growth in Singapore (Henderson, 2016; Yusuf et al , 2017; Yusuf et al , 2016). Therefore, Shafie and Othman (2006) stated that producers force the most excellent attempt to have a halal certificate because halal products construct a promising market.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Between awareness of halal food products and awareness of halal-certified food products

Usman¹,

Chairy

Projo

2021

JIMA

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Purpose The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified, as well as their relationship with halal awareness and halal certified awareness; and to build and test research models regarding factors that affect certified halal awareness. Design/methodology/approach The target population is Muslims who live in Indonesia and are 18 years old or more. The self-administered survey method is carried out based on a purposive sampling technique. The authors collect data from 428 Muslim respondents in Indonesia through an online survey. This study applies the partial least square–structural equation model to examine causal relationships and test hypotheses. Findings This study reveals several results: halal awareness is a different concept from halal-certified awareness; knowledge of halal is a different concept from knowledge of halal certificates; awareness is an outcome of knowledge, but knowledge is not an outcome of awareness; halal awareness has a significant effect on halal-certified awareness; knowledge about halal certificates has a significant effect on halal-certified awareness, but knowledge about halal does not have a significant effect; knowledge of halal certificates is not influenced by knowledge of halal and halal awareness; and exposure and religious commitment have a significant role in increasing knowledge and awareness. Originality/value Research that explores the difference between halal awareness and halal certified awareness, and Muslim knowledge about halal and halal certified, especially in the context of halal-certified food, is still very limited in the literature provided, if not unavailable. Furthermore, this study also builds and tests research models regarding the factors that affect certified halal awareness, which is limited or may not have been found in the literature.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Between awareness of halal food products and awareness of halal-certified food products

Usman¹,

Chairy

Projo

2021

JIMA

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“…Taking an example of Malaysia, JAKIM established the halal logo and implemented the thorough halal certification system (Badruldin et al , 2012; Yusuf et al , 2016; Marzuki, 2016; Kamassi et al , 2020). Since the year 2005, JAKIM has produced the Manual Procedure for Malaysia Halal Certification (MPPHM), a reference document for Halal Certification which is concurrently used together with the Malaysia Halal Standard (Jabatan Kemajuan Islam Malaysia, 2015).…”

Section: Related Studiesmentioning

confidence: 99%

“…Henderson (2016) assert that the provision of halal food is considered as a critical competitive advantage for destinations who wish to brand themselves as Muslim-friendly. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position (Marzuki et al , 2012; Marzuki, 2016). Rajagopal et al (2011) suggested that halal certification can be considered as a marketing strategy that allows business entities to differentiate their products and services against their competitors.…”

Section: Introductionmentioning

confidence: 99%

Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

Katuk

Ku-Mahamud

Kayat

et al. 2020

JIMA

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Purpose Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, it is yet to be known what attitudes the food operators have towards halal certification and what attributes characterised those who have obtained the certification. Therefore, this study aims to examine the attributes of food operators and their attitudes towards halal certification in Indonesia. Design/methodology/approach A survey and structured interview were conducted on 298 food operators in Bandung, a city in Indonesia, between August and December 2018. Seven hypotheses were proposed and tested to evaluate the association between halal certification and food operators’ attributes and their attitudes towards it. Findings The results of the study suggested that food operators who had halal certification can be characterised by the number of branches the businesses have, the knowledge of halal tourism and knowledge on the market segment. However, the age of their business was found not related to halal certification. In terms of attitudes, the study found that performance beliefs, intention to apply and target market segment had associated with halal certification. Practical implications The outcomes of the study could provide information to entities and agencies involved in the tourism industry that consider targeting Muslim travellers as their market segment. Halal certification could be an approach to facilitate tourism marketing and consequently increase the performance of food-related business sectors. Originality/value This study provides evidence that could lead to a better understanding of the attributes of food operators and their attitudes towards halal certification in the context of Indonesia’s tourism industry.

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“…Halal certification is a must for the food industry in Malaysia. (Marzuki, 2016). Consumers not only want health, safety and food quality.…”

Section: Literature Review Religionmentioning

confidence: 99%

Measurement Moslem religion in consumer behavior

Praswati

Prijanto²

2017

JEKI

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Most of the Indonesian population embraced Islam. The need and demand for products and services that meet the requirements and requirements of Islamic law are increasing. Indonesia is one of the 5 leading pioneer countries of ASEAN. The largest Muslim population is also in Indonesia. It is important for entrepreneurs, whether small, medium or large enterprises, need to understand how Muslim consumption behavior. A good understanding of Muslim consumption behavior can be a great opportunity to win the competition in the ASEAN Economic Community market. This study aims to analyze the measurement of Islamic religious community by taking into account consumption behavior. Data collection method used in this research is purposive sampling. The number of respondents in this study is 300 Muslim respondents. The results of this study of Muslim consumer behavior conclude that religion plays a very important role in making purchasing decisions from Indonesian Muslim society. The recommendation of this research is the need to create a conducive situation for Indonesian Muslim entrepreneurs in creating halal certified products and services to meet the needs of domestic and foreign markets. This form of support can be a business coaching workshop or the ease of lending capital from government or sharia financial services.

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Halal Certification: A Viewpoint From Malaysian Restaurant Managers

Cited by 7 publications

References 23 publications

Between awareness of halal food products and awareness of halal-certified food products

Between awareness of halal food products and awareness of halal-certified food products

Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

Measurement Moslem religion in consumer behavior

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