Halal Industry in Indonesia; Challenges and Opportunities

Mubarok, Ferry Khusnul; Imam, Muhammad Khoirul

doi:10.21580/jdmhi.2020.2.1.5856

Cited by 59 publications

(66 citation statements)

References 16 publications

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“…This diversity is united and framed by the Unity in Diversity guidelines, which means that they are still one thing even though they are different. The variety of ethnic groups in Indonesia produces various unique items that can be commercialized, such as fashion, clothing, singing, dancing, culture, and food (Mubarok & Imam, 2020). Different foods, cultures, and styles produced by tribes that were once considered the nation's wealth only enjoyed by the tribes themselves have now turned into tourism, which is now packaged by the government as halal tourism (Aini et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

Afendi

2020

JDMHI

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<p>In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.</p>

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Section: Introductionmentioning

confidence: 99%

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

Afendi

2020

JDMHI

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“…Indonesia had the best opportunity to lead the halal tourism industry because it might be the country best able to provide what the Muslim tourists need, not only in terms of practicing their religion while traveling, but also in terms of a sense of security, safety, and familiarity. For Middle Eastern Muslim tourists, in particular, Indonesia could offer rich natural and cultural tourism sites that are markedly different from the ones found in their place of origin (Mubarok & Imam 2020). The Muslim-friendly ambience that Indonesia offered, due to the religious and cultural affinity and the wide availability of halal services and facilities, were the most attractive factors for inbound Muslim tourists to visit (OIC 2017), in addition to its affordability that potentially improved tourists' purchasing power.…”

Section: Introductionmentioning

confidence: 99%

Halal Development: Trends, Opportunities and Challenges

Pratikto¹,

Taufiq²,

Voak³

et al. 2021

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The increasing demand for halal products including goods and services every year, especially for food and beverages, has resulted in a growing need for products with Halal guarantees. Along with the increasing trend of demand globally, it has resulted in an increase in producers of halal food and beverages in both Muslim and non-Muslim countries. The growth in demand for halal products increased significantly in Asia, Africa and Europe. This has also resulted in an increase in demand from consumers of halal products so that producers in producing food and beverage products must comply with the provisions of Islamic law.In addition, not only for food and beverage products but also the demand for halal tourism is also increasing. Indonesia is one of the largest Muslim countries in the world. However, there are still many Muslim consumer actors and Muslim producer actors who do not yet have an awareness of the importance of complying with the provisions of Islamic law in consuming and producing goods and services. There are still many restaurants and hotels that serve food and drinks that are not certified halal. There are still many food, medicinal and cosmetic products that are not halal certified. But now many secular countries such as France, Canada, Australia, the United States, Britain are also halal certified with the aim of meeting the Muslim demand for halal products for food and beverage, including for halal tourism.

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“…Indonesia has become one of the countries with great potential to develop a significant halal industry (Mubarok and Imam 2020). Based on data from the State of the Global Islamic Economy Report (SGIER) 2020-2021, Indonesia achieved the highest record in the development of Islamic finance in 2020, by increasing the ranking of Indonesia's Islamic finance industry to 4th from 5th, after Malaysia, Saudi Arabia, and the UAE.…”

Section: Introductionmentioning

confidence: 99%

“…Studies related to the halal lifestyle have been widely reviewed (Adinugraha, Sartika, and Ulama'i 2019;Mubarok and Imam 2020). The halal lifestyle is also associated with its environment with the middle class and symbolic piety (Darojatun 2018;Utama 2016).…”

Section: Introductionmentioning

confidence: 99%

Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation

Putri

Sunesti

2021

JSW J. Sosiol. Walisongo

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Sharia housing has mushroomed in Indonesia in recent years. It offers a different concept of housing as the developers claim to be following Islamic values. This study analyzes how Sharia housing advertisements on social media, especially Instagram, represent the halal lifestyle. The method used in this research was a semiotic approach to analyze the signs of Sharia housing ads in the realm of digital media and its meanings. The study results show that Sharia housing advertising on social media has commodified the halal concept of Sharia-based housing. The term “halal house” was also used to signify the meaning of Sharia image symbols that distinguished it from other housing. Sharia brands were also represented in advertising languages and the visualization of symbols displayed. These ads represented the halal concept not only as an image but also as a lifestyle. The halal lifestyle relating to Sharia housing has become a new trend in the Muslim communities constructed through religious symbols in Sharia housing advertisements.

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Halal Industry in Indonesia; Challenges and Opportunities

Cited by 59 publications

References 16 publications

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

Halal Development: Trends, Opportunities and Challenges

Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation

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