Halal six sigma framework for defects reduction

Abstract

Purpose In recent years, halal food industries are facing a high level of competition. The growing demand for halal food means firms are working hard to improve quality and reduce halal food defects. The purpose of this study is to propose a halal-based six sigma (SS) framework that could be used to reduce halal food defects and improve compliance. Design/methodology/approach The proposed halal six sigma (HSS) framework has five phases based on the define-measure-analyse-improve-control (DMAIC) approach. The proposed framework also integrates halal assurance system requirements into HSS to ensure compliance. Tools used in the proposed model include SIPOC tools, Pareto diagram, root cause analysis and the improvement process flows. A case study in a chicken meat company is used to test and validate the proposed framework. In case of study research, brainstorming was used to review an initial proposed framework and focus group discussions were used to determine feasible improvement actions. Findings The results showed that the proposed HSS framework could be effective to detect and reduce the halal defects and lower the halal defect costs. By adopting the framework, the case firm was able to lower halal defect costs significantly and increase the SS level. Practical implications SS approach can be designed and adapted to specific food industry. HSS framework could provide a systematic approach to reduce halal food defects and sustain the improvement efforts. The proposed HSS framework is also easy to use to understand halal critical points and improve halal compliance. Originality/value This study proposed a HSS framework that can be adopted to reduce halal food defects and costs. This proposed framework will benefit the halal food industry intending to realize zero halal food defects and lower production costs. The limited number of publications in the research theme of halal food defects show that there is a significant gap in the existing body of knowledge.

The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention

“…For this reason, companies that want to target the Muslim consumer market should become aware of the market by raising awareness of an issue where there is a common sensibility, such as halal products (Dindyal & Dindyal, 2003). However, the fact that there are some rules for halal production in practice increases the costs of companies (Vanany et al, 2021). For this reason, although some companies are reluctant to offer halal production conditions, they cannot escape the growing awareness and demand for halal.…”

Digital zakāh campaign in time of Covid-19 pandemic in Indonesia: a netnographic study

“…In Islamic marketing research, a single case study has been employed to investigate several cases. For example, Vanany et al (2020) validate their proposed halal six sigma framework with this approach. Abdul Rahman et al (2018) gain the definition of halal warehouse in Malaysia and the main challenges in its implementation using this method.…”

“…The existing studies in Islamic marketing have enormously discussed ḥalāl- related topics, for example, Al-Kwifi et al (2020), Awan et al (2020), Elseidi, (2018), Katuk et al (2020), Kawata et al (2018); Selim et al (2019), Vanany et al (2020); Wilson and Liu (2011). Meanwhile, such topics in Islamic social finance have been insignificant.…”

A Review on Halal and Kosher Regulations, Certifications, and Industrial Practices

“…They began to initiate and develop home-grown halal industry, taking opportunity of this increasing population of the religion. Vanany (2021) discussed briefly about the halal food industry in China, where the local government began to extensively develop halal food industry not only to cater local demands, but also to focus on export-oriented sector. Edbiz Consulting (2013) as cited in Hong et al (2020) also explained about the expeditious development of the market, in which it is approximately worth US$2.1bn with a total grown of 10 per cent of annual rate due to its large Muslim population and visitors.…”